Tmall European version, it has recently been reported that Tmall will launch its own platform in Europe: Tmall European version, aiming to expand its layout and provide users with more convenient life shopping services. Users who need it can download the latest news from this site.
According to Reuters, Alibaba Group President Michael Evans said at a technology conference in Paris yesterday that Alibaba will expand its business presence in Europe and launch a European version of the Tmall platform.
Evans said: “What we will focus more on in the future is building a local business (in Europe), so you will see China’s Tmall appearing in Europe as well, which means we will be in the local market for local brands and local customers. Provide services.”
Evans also said that Alibaba has started a pilot project in Spain and plans to expand it throughout Europe, but he did not disclose the specific content of the project.
In March this year, Alibaba Group split and reorganized the company's business and established six major business groups and multiple business companies: Alibaba Cloud Intelligence, Taobao Tmall Commerce, Local Life, International Digital Commerce, Cainiao, and Big Entertainment. Among them, the international digital commerce business group includes overseas e-commerce platforms such as Lazada and AliExpress serving Southeast Asia.