Night Taobao
v10.26.25
Download the Night Taobao app. The Night Taobao app is also the Taobao app that friends are familiar with. Recently, Taobao announced the official launch of a new shopping module: Night Taobao. Through the Taobao app, you can search for Night Taobao on the homepage and click to enter, and you can conduct night Taobao shopping. Shopping mall.
Users only need to go through the entrance in the upper right corner of the Taobao homepage to open a Taobao focused on nightlife. It is reported that Night Taobao has brought special nightlife from all over the country to Taobao. Compared with this version, Night Taobao provides more interactive games and entertainment content. It also takes users through the perspective of the anchor to visit places such as Beijing Shenghuatun Night Market, Hangzhou Wulin Night Market, Chongqing Nanbin Road Night Market, Changsha Yangfan Night Market, Xi'an Hongjie Night Market, Wuhan Baocheng Road Night Market and other popular internet celebrity check-in places.
According to Taobao, Night Taobao is mainly about looking good, having fun, and shopping. It provides services for users who browse Taobao at night, because they found that users spend one-fifth more time browsing Taobao at night than during the day, and they mainly spend it on live broadcasts. , short videos, and chatting with customer service. In other words, users who visit Taobao during the day pay more attention to efficiency and mainly make purchases, while users who visit Taobao at night are more likely to pass the time. Therefore, Night Taobao was born to meet users’ needs for content consumption at night. .
1. Massive products: There are hundreds of millions of products on Taobao, which can meet almost all kinds of consumer needs. Whether it is clothing, household items, electronic products or food, you can all find it on Taobao.
2. Preferential promotions: Taobao often launches various promotional activities, such as Double 11, 618, etc., allowing consumers to enjoy more benefits and discounts.
3. Personalized recommendations: Taobao recommends personalized products to users through algorithms based on users’ browsing and purchase records to improve shopping convenience and efficiency.
4. Credit evaluation system: Taobao has a complete credit evaluation system. Buyers can choose reliable sellers based on the seller's credit rating and evaluation to increase the safety of shopping.
5. Taobao Live: Taobao Live is a feature launched by Taobao that allows sellers to display products through live broadcast, interact with consumers in real time, and provide a more intuitive shopping experience.
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