Insert a piece of e-sports information.

According to the latest news, since Hall of Fame Ali was officially launched on foreign and Chinese servers, it has caused strong dissatisfaction among netizens at home and abroad due to its excessive pricing. In particular, the price of up to 500 US dollars has been complained and boycotted by a large number of players. At present, players on foreign servers are voluntarily expressing their dissatisfaction with the pricing of this skin by banning the nine-tailed demon fox Ahri in the game. Currently, Ahri’s BAN rate has reached the second place.

Pu Liu, the director of Riot Games, recently responded in an interview at the Summer Game Festival. He bluntly stated that the skin of Hall of Fame Ali is not designed for ordinary fans, but "people who are willing to spend 200 US dollars a month for gaming hobbies." High-end players".

"Some people are very unhappy with the Ahri skin, which I can understand to a certain extent, because when you have a 14-year-old product and start making expensive new stuff, when players are used to everything being priced below a certain level Suddenly, it can be a bit jarring that the vast majority of players spend almost nothing on free games, so the majority of our revenue comes from a small percentage of players who are willing to spend $200 a month on it. Regarding our own hobbies, we must seize this willingness and ability to consume. ”

How should I put it? Riot Games officials have previously responded to the price of Hall of Fame Ahri, but they are not as explicit as Pu Liu. It is probably that the revenue from high-priced skins is for the healthy operation of the game and the stable development of related events, so it is necessary Some high-priced skins are used to balance the income and expenditure, and what this director said is actually the same thing, that is, LOL needs some wealthy players. To be honest, not only Riot Games, but also game companies really need to formulate product strategies based on market positioning. If Hall of Fame Ali is indeed positioned in the high-end, collection-level market, then its high price is understandable. However, Riot must clearly communicate this market positioning to avoid misleading players. The commemorative significance of the Hall of Fame Ahri is actually obviously greater than its commercial attributes. Many are fans of Faker, but this price is not for the fans.

Being able to listen to players' opinions is the key to the success of the game. If a large number of players are dissatisfied with the price, then Riot really needs to seriously consider whether it should adjust the pricing. It is common for game companies to rely on the high consumption of a small number of players to maintain operations and continue to develop. business model. But this does not mean that the needs of most players can be ignored, especially for an online game like LOL, which is almost the number one. The global player base is extremely huge. This time Ahri’s pricing has intensified the conflict among players. It feels like a tear, causing some Faker fans to miss out on Faker’s commemorative skin due to financial reasons, which is really a pity.

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