The independent backend version of WeChat Mall (B2C) is a platform tool that can be used on mobile phones.
User Manual Step 1: Log in to the WeChat public account, enter the developer mode, apply to become a developer, and then enter the merchant backend. Fill in the URL and Token of the red line position of the merchant backend into the corresponding position of the WeChat public platform, submit, and the WeChat public The connection between the platform and the merchant backend is completed.
Second point:
Here we mainly focus on a few things to note:
1. Regarding the payment method, Alipay is currently the default payment method. Merchants need to go to Alipay to apply for mobile website payment, obtain the ID and security verification code, and fill in the corresponding columns. The application address is: https://b.alipay.com/order/productDetail.htm?productId=2013080604609688
2. Regarding automatic replies, including keyword replies, message automatic replies, and follow automatic replies.
If you already have a certain understanding of the WeChat public platform, I will only say that the operation is similar to the public platform.
If you have never done this before, there are a few things to note:
① Keyword reply means that merchants first set the questions they think customers will ask in the background and make relevant settings, such as:
When editing pictures and texts, remember to add a link. This link is the link to the corresponding product of the merchant's WeChat mall. Customers will see it on WeChat after clicking it.
If it is in text mode and you need to put a link in, but you feel that displaying the URL directly does not look good, you can add the following code to hide the link. It will be displayed as text in blue font on the user's WeChat, and after clicking, it will jump to the corresponding URL.
Example: XXX">AAA
XXX stands for link
AAA stands for Text Home Page ② The automatic reply to a message is a fuzzy reply, which refers to a unified format in which users will reply if they send it casually without knowing the reply rules set by the merchant. Merchants can write a navigation message to help users find the required entrance.
Example: Navigation: To enter the brand area, please enter [pp]
To enter the clothing area, please enter [fz]
To enter the glasses area, please enter [yj]
To enter the clothing area, please enter [fz]
To enter the equipment area, please enter [zb]
To enter the camouflage area, please enter [mc]
To enter the bag section, please enter [bj]
To enter the shoes section, please enter [xx]
To enter the accessories area, please enter [ps]
③ Follow the automatic reply, which is the first message that will be pushed when users follow the merchant’s WeChat public account for the first time. Merchants must be careful about the first message they send to users. This is the first impression.
3. Custom menu: WeChat public accounts are divided into subscription accounts and service accounts, and custom menus are only available for service accounts.
The difference between subscription account and service account can be found here:
http://www.baidu.com/link?url=kK-z764DRqvIDcG3a2hXmpMK_txmJF_Bf9FLpUozZotTdKF8wJXXOuACxrvM6OJid0dhi4niNxNJUmfU4jCTja
If it is a service number, there will be two entries, AppId and AppSecret, in the interface configuration information (red line)
Similar to the interface information, fill in the WeChat public platform information into the corresponding column of the merchant backend, and the custom menu bar will be connected.
4. Merchants can start editing the custom menus they need. The custom menus at the bottom of WeChat support up to three, and you can add submenus and pull-up menus.
5. Carousel images in WeChat Mall In the advertising management area, it is best to have no more than four carousel images.
The size of each picture is set according to the size prompted in the editing mode.
It is best to upload pictures in the WeChat mall locally. As for the size and effect, you can control it yourself according to the needs of different merchants.
The template is fixed, but the pictures and text can be adjusted according to individual needs. The editor believes that products are the most important thing. WeChat Mall is a good marketing and customer management tool, but the essence of business is to meet the needs of consumers, so practicing internal skills is the key~
If you have any questions, please contact customer service. Everyone is welcome to criticize~
