As we all know, our country’s economy continues to decline this year, and business in all walks of life is difficult, including e-commerce, especially small and medium-sized e-commerce.
Because the bonus period has passed and user habits have changed, the original price war has begun to fail. Not only has the profit margin been repeatedly compressed,
Traffic is getting less and less. Baitong's 1 Yuan Treasure Hunting System provides tips for everyone on how small and medium-sized e-commerce companies can save themselves in the current predicament.
First, let’s analyze the fundamental reasons why small and medium-sized e-commerce businesses are becoming more and more difficult to do. First, dividends have dissipated, there are more and more competitors, and circulation
The cost of volume acquisition will increase accordingly. Compared with large enterprise groups with strong capital, continuing the price war will undoubtedly lead to death; 2. Users’
The current online shopping and promotion model has produced aesthetic fatigue, and new stimulation is needed to stimulate their consumption enthusiasm; 3.
, With the development of mobile Internet, users’ attention has been occupied by mobile social networking. Therefore, to attract users, more mobile
The dynamic end exerts force.
In response to the above problems, the emerging one-yuan treasure shopping model provides everyone with good solutions. so-called one
Yuan Duobao is actually e-commerce + crowdfunding + lottery. Therefore, its specific gameplay is to sell goods without discounts or price reductions.
Divide it into several equal parts and sell them for one yuan each, and then use the lottery principle to select a lucky person to get the product to indirectly reduce the price.
User’s consumption threshold. At the same time, you can buy your favorite products for just one yuan. For users, this gameplay is also very novel and interesting.
, full of excitement, so everyone is willing to try it. Therefore, it is very easy for merchants to gather popularity through the one-yuan treasure hunt model.
The one-yuan treasure hunt model seems simple, but NetEase is the only one who truly discovered its business secrets. NetEase’s one-yuan treasure hunt is not only
It is the earliest one-dollar treasure hunting website in China, and it was the first to hit the circle of friends, attracting everyone's attention. Through the One Yuan Treasure Hunting Model
In this way, merchants do not need to discount or reduce prices or compress profits. They can attract users to rush to buy and sell goods quickly by simply changing their selling methods.
, what a good thing, therefore, everyone began to follow suit and launched their own one-yuan treasure hunting platform or function.
Does One Yuan Treasure Hunt look good, or is it really good? We use data to prove it. It is reported that NetEase’s One Yuan Treasure Hunt daily turnover is as high as
Hundreds of millions, and the one-yuan online shopping that follows closely has an annual net profit of more than 60 million if calculated based on a profit of 30. Therefore, the power of 1 yuan
The amount is really beyond imagination.
With such a powerful marketing tool, how can we not use it? As a result, large companies and enterprises have followed suit. At the end of last year and the beginning of this year,
It has launched its own one-yuan treasure hunting platform or function. It is estimated that everyone will also pay attention to the applications of giants such as Tencent, Baidu, and JD.com.
Got to this point. However, large companies have the resources and capabilities to quickly follow up on good things they find, so small and medium-sized enterprises
Or what should e-commerce companies do? Can they only watch helplessly as they share the business dividends of one yuan of treasure?
Shenzhen Baitong Network Technology, a leading domestic Internet business model innovation and technology solution provider, has been committed to
Rely on its own technical strength to help small and medium-sized enterprises realize Internet+ transformation and upgrading. Therefore, at the end of 2015, Baitong Network
Technology concentrated its R&D efforts and quickly launched the Baitong 1 Yuan Treasure Hunting System suitable for small and medium-sized e-commerce companies. Through this system, small and medium-sized e-commerce companies
Merchants do not need to understand technology or development, they can easily build their own One Yuan Treasure Mall on their own WeChat public platform, thus
Combined with WeChat operations, it can not only activate fans and achieve further attracting fans, but also monetize on-site and increase fan conversions.
conversion rate.
In addition, in order to help small and medium-sized e-commerce companies better promote their One Yuan Treasure Hunting platform and make profits using the One Yuan Treasure Hunting model, Baitong
The 1 Yuan Treasure Hunt system has also developed multiple marketing functions such as robots and order posting to help merchants create an atmosphere and attract more people.
participate.
Therefore, facing development difficulties, whether small and medium-sized e-commerce companies can achieve a magnificent counterattack depends on who can see and use Baitong 1 Yuan as soon as possible
The treasure hunting system is a powerful marketing tool!