Realizing Personalized Marketing Through the Introduction of AI Copywriters
Research
- Content Study to increase marketing success rate by utilizing customer interest information
- Input data purification method for utilizing the Generation AI content platform
Research purpose
- Creating business performance through the TOPIC model and Generation AI convergence
- Automation of personalized marketing messages to improve marketing success rate
Details
Limit/Problems in the field of business
- As a result of the preliminary survey, it takes an average of 50 minutes for marketers to write marketing messages.
- The most difficult part: appropriate marketing target setting
Project goal
- Build a new segment using customer, product and topic category data
- Existing segments were only available for age and gender, and did not reflect interest and consumption patterns.
Step 1: Segment Definition
- ? Methodology: Select the "Community Detection" technique of graph mining
- ? Unlike clustering, graphs can reflect various node types such as customers, products, and topics.
- Among them, louvain method application
- Suitable for a large network
- Applicable to weighted graphs
- Reflecting multiple nodes
- Experimental Results:? When the modular value is the maximum, the appropriate community is formed (8 segments)
- Men in their 30s and 40s, married, electronic product interest
- Men and women in their 20s, active consumption activities
- Interests in their 40s and 60s, insurance, health foods, real estate pensions, etc.
- Women in their 20s and 40s, foods such as ingredients, kitchen cleaning supplies, etc.
- ...
Step 2: LLM -based message creation
- ? KNOWEDGE Graph Building: Prompt configuration in the form of 'value 1,' relationship ',' value 2 ') based on the community (segment) found above
- Chain of Thoughs Step:
- Segment-> Marketing Message
- Topic + Segment-> Marketing Message
- Marketing message strategy used in the field of business-> marketing message
- Including one information per sentence
- The sentence is concise and short
- Unnecessary modifier removal
- ...
Step 3: A/B test for actual customers
- T membership BIG 3 event
- ...
Utilization plan
- Development of marketing platforms that combine the TOPIC model + Generation AI
- A/ B test conducted to actual marketing
Related Pages (See Details for More Information?)
https://www.sktuniv.com/9c5b6d48-36EE-48AA-8BE9-F7662CB9DB4 https://devocean.sk.com/blog/techboarddetail.do?id=165042
