The profit points of local websites , in terms of industries, include real estate, home decoration, weddings and dating, food, mother and baby, automobiles, as well as housekeeping, beauty, training, etc. In September last year, we launched the function of classified information , which includes several major rigid needs, namely: real estate, weddings, mother and baby, food, and cars. Among these industries, real estate is one of the key points of profitability. We have also learned about several local communities that are doing well, in which the proportion of income related to real estate accounts for more than 60%.
Deep integration with the community Real estate is not an independent product, and it will definitely not be operated independently. We must consider how to better integrate with community products. For example, what to integrate with the forum , how to integrate with the information, and how to integrate with the circle. It is necessary to consider how to enable information interaction and traffic exchange between different modes. Only in this way can the new house be popular as soon as it goes online. This will be the case for second-hand houses in the future, and it will be the same for other products, and we will all follow this line of thinking.
phpwind has also been thinking about how to reduce the operating costs of webmasters and make webmasters profitable. In addition to constantly improving pw's own community products, we also hope to increase the profit points of webmasters and facilitate webmasters to enter from various industries. Local portals operate deeply in vertical industries, which is also the current trend. Considering the real estate industry’s profit proportion in local communities, we chose to start with real estate, hoping that after the product is launched, it can help webmasters achieve profitability better and faster
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