Preface
I have been working with 163K for 2 months, and now I have recovered all my investment of about 10,000 yuan and made a profit. Net profit is expected to be 10,000 yuan in November.
1. Introduction to the current status of the city’s gateway areas
1. Yanjiao is a 30-minute drive from Beijing CBD. It is a small city and belongs to Langfang, Hebei Province. However, it is very close to Beijing. It is 37 kilometers away from Tiananmen Square, so it is closer to Tiananmen than several districts and counties in Beijing. Here One-half of the residents are white-collar workers working in Beijing. Therefore, the Internet access rate of residents is very high. These people buy houses here, buy building materials in the building materials city here, find decoration companies here to decorate, shop in supermarkets here, treat friends to meals in restaurants here, and shop in shopping malls here... …, the bosses here are similar to the hometown areas of many CEOs who purchased our 163k program. 60% have computers and put them in the store, 50% have access to the Internet, and most of them have just bought or purchased broadband, 50%. % can only print and type, not surf the Internet. They all have QQ, but many of them can't even upload QQ photo albums.
2. Yanjiao Internet City and Jingdong Hotline are relatively well-known local portals. Their global rankings are basically within 10,000, and they have been working for more than 4 years. Therefore, it is still full of challenges for me to work in this Yanjiao life circle.
2. Background of the webmaster
Graduated from the Computer Department of Liaoning University of Chemical Technology in 1999, then called Fushun Petroleum Institute. I have studied computer science for 4 years and have basically completed CET-6 in English. I don’t know how to program or install hardware. I know a little bit about databases and some SQL statements, but I don’t know how to program in SQL language.
I came to Beijing in 1999 and did training for 2 and a half years. At that time, I could find a job in Beijing if I knew Wubi. Later I worked at China Enterprise Network for 2 years, Alibaba for half a year, and later worked at a well-known Internet company in Beijing. After 4 years and 8 months, I went from being a training manager for training salesmen to becoming a commercial director, and finally I was a deputy general manager for 2 years, responsible for all matters of the company. The company grew from 6-7 people at the beginning to nearly 60 people. . During this period, I gained rich experience in online marketing, website construction, business negotiation, market strategy, employee training, team building and corporate culture creation.
After buying a house in Yanjiao at the end of 2008, I gained a lot of understanding and understanding of Yanjiao. In June 2009, I resigned. Because I was already 35 years old, it was basically impossible to work as a vice president or manager in any company, so I thought about it. I was doing something on my own and came across 163K’s advertisement on the Chinese webmaster website. I was deeply attracted by 163K’s powerful functions and beautiful interface. I remember that for a month at that time, I would ask Yang Hao of 163K some questions every few days. Questions, I asked questions every few days. After 2 months of inspection, comparison, analysis, testing, and patient explanation and communication with 163K staff member Yang Hao, I feel that 163K is really not just a seller of source code. They It is the most professional team that makes local portals, so I finally chose 163K’s local life portal as a platform for online entrepreneurship.
3. Early stage of entrepreneurship
1. Buy the program: I just transferred money to 163K, and I started looking forward to installing the program. In 2 days, Yang Hao installed the program for me, but the website registration has not been completed yet. I waited for 20 days, so I used those few days to search for information on the Internet every day, and at the same time I created a blog about Yanjiao life circle http://hi.baidu.com/yjooo . I posted messages every day. In twenty days, the traffic reached 20,000 clicks. I am quite good at getting blog traffic, because my own blog: www.yoou.cn has received 500,000 hits after more than 2 years of hype and editing.
2. Waiting for filing: Website filing was like winning a lottery. I was approved in the evening one day. I was so excited that I quickly started maintaining the website, changing the Title value, changing the KeyWord value, and setting up forum sections and columns. I was busy until late at night and in the morning. I got up early in the morning and continued maintenance. After a week of busy work, the website finally looked much fuller!
3. Hitting the wall: The next question is how to make money? Charging advertising fees was my first plan. I started calling several large building materials cities and shopping malls in Yanjiao and asked them to advertise. However, after asking two companies, My heart went cold. People asked me how much traffic I get every day. Since they are relatively large companies, they are relatively proficient. I said that they had just started operating and the website had 100 IP... but they politely refused.
4. Success in the first battle: So I posted posts and news every day, and went to other websites to "borrow" houses. After another 10 days or so, the traffic reached 200 IP and about 1500 PV. I feel much better now, so in mid-October, three people from our team went to the nearby Green Island Building Materials City and communicated with the merchants there. They initially priced a store at 20 yuan and took photos of 5 store displays. I photographed 20 product displays and posted them online. Some merchants were polite and polite, but one simply said: It’s not necessary. After visiting more than 10 houses, a lady from Shandong finally said, Oh, how about surfing the Internet for only 20 yuan? That’s okay, you can take pictures for us, so a few of us were very happy, and the eldest sister was also very happy. We took them after we finished taking pictures. After showing her the photos in the camera, she gave us 20 yuan and ran to a nearby store to help us promote it. As a result, a few more people came and we imported the photos into the laptop. They usually looked at it. I'm used to my own store. When I put the photos taken by the 12-megapixel camera on my computer, I felt quite fresh. When I asked for 20 yuan to go online, two more stores offered to let us take pictures. One store He is a brother of Dulux Nippon Paint, and the other one sells bathroom ware. Later, I photographed 5 houses that day and earned 100 yuan...
5. Adjust prices - increase prices
So we started shooting at 20. On the morning of the third day, we shot a street decoration company. A designer there asked, do you make 20 per month? No, we replied, it’s always 20. Ten, always twenty. At that time, I thought in my heart, how appropriate it is! But the boy’s words made us decide to raise the price. He sighed with an exaggerated expression: That’s too cheap!!! I remember that day, I went to school I discussed it with a few friends in an unofficial group of our 163K group. I said that I had made some money and started charging. They basically said: you can’t charge; you can’t charge easily; it must be free at the beginning, and then you can become a member. More will be charged. After reading everyone's words, I just said one sentence and logged off! --- It seems very honorable for everyone to say that they don't charge any fees! Now that I think about it, it's a bit rude to say this, but this is indeed my advice to everyone. It is a sin for a company not to make a profit. If it cannot make a profit, it cannot develop. If it cannot make a profit, it is impossible to provide good services and products to your customers.
After experiencing the "too cheap incident" of 20 yuan, we raised the price to 50 yuan per store, and then raised it to 100 yuan all at once. Now that I have sp3 out, and with the video display of the store, we have planned again Since the price of a 300 yuan shop increased to 100 yuan per year, my salesman negotiated with 5 stores on the first day he went out, so he had an income of 500 yuan. If he converted it to 20 yuan, he would have an income of 80 yuan, so he Confidence greatly increased!
From October 20th to today, the account has been received every day. On the highest day, the salesperson received a total of 900 yuan including advertising fees and store fees. I did a simple calculation. If this continues, each salesperson will receive 500 yuan per day. One month is 10,000 yuan. Excluding salesperson wages and other expenses, as a boss, it is not a problem to make more than 6,000 yuan a month. In addition, adding some domain name registrations, template website construction, etc. during this period, there is no problem in earning 10,000 yuan in November. Today is November 23rd. I have hired 2 more salesmen. A total of 3 people are running the market. It is very easy for the net profit to exceed 10,000 this month.
Summary and sharing:
1. Building materials merchants are an important profit point! Beauty salons, shopping malls and supermarkets, and decoration companies are all good customers.
2. We must pay attention to the power of sales. Every penny is earned through active sales. If you study technology every day and wait at home, customers will not call you to advertise proactively.
3. The fee must be paid annually and cannot be a one-time fee. The store will be searched by Baidu and Google within one month of uploading, but it may take half a year for customers to feel that someone is looking for them to buy paint or furniture after seeing them online. Yes, if you maintain old customers well, they will definitely pay their annual fees in the second year. Then your hard work in the first year will bear fruit in the second year. Otherwise, you will have to open up new customers and markets in the coming year, and you will have to open up new customers and markets in the next year. You can no longer continue to provide quality services and products to your customers. Now the purpose of our Yanjiao Life Circle is to let old customers introduce new customers. In this way, employees have to maintain old customers, maintain good relationships, and provide good services. In this way, the second customer satisfaction is improved, and the second year Renewal is also guaranteed. Thirdly, word-of-mouth delivery and relationship introduction are the easiest to sign. If the salesperson receives a lot of rejections from strangers, he or she may not like the job.
4. Pay attention to the sales rhetoric to be effective. The bosses are also busy and do not have time to discuss with you. Therefore, we must give the bosses a simple and clear explanation from the perspective of effectiveness. For example: Mr. Wang, Mr. Li and others last month What I do is, for 100 yuan, I sold a set of cabinets online a few days ago and earned 3,000. And you know, you can search for them on Baidu, Baidu, and they are in the first place. Look at this It’s a contract, let’s sign it, and I’ll ask our photographer to take a picture of you later! Mr. Wang thought for a moment, 100 yuan, earned 3000~~ said: OK, brother, here, 100 yuan, I’ll go out to do something. , take the photo and show it to me tomorrow!
5. We must pay attention to the content of the website. It must be rich, accurate, authentic, and localized. For example, my Yanjiao Life Circle, my goal is to make it more and more "Yanjiao". If yours is Shenzhen Life Network, You have to make him very "Shenzhen". Netizens come to your website to seek content and services, not to read international news.
6. Always think positively: A friend who is about to buy 163K always asks me various questions, such as: What will you do if the merchant does not trust you?; After all, you are a new site when you first start, and the traffic is Less, what should customers do if they don’t believe you? -----I have indeed encountered such a problem, but I firmly believe that local life portals will become more and more popular, and the Internet will eventually develop towards verticalization and localization. I believe more that there will definitely be businesses in a region who don’t believe that I will succeed, but there will definitely be people who believe that I will succeed. So I first signed up the customers who believed in me, and then I had typical cases. Those who didn’t believe in me People will also believe me that my overall strategy is "Easy first, then difficult". This is just like the primary school arithmetic test. Do the easy questions first, and then do the difficult ones. Get what you deserve first, and ensure profitability and passing standards first. If you think too much, you will hesitate and fail to do anything well.
7. Any labor has value, don’t underestimate your own work: When I was renovating my home, I bought a few lights and had a master worker install them. To install one light, you just need to drill three holes and then put in a few expansion bolts. Each lamp costs 5 yuan. I calculated that he can earn 1 yuan every minute. The same goes for when we build shops for merchants. My service time, from taking pictures to inputting and simple demonstration training, takes more than 100 minutes. So why can't I charge 100 yuan? In fact, the customer does not know how to use Photoshop. They don’t know how to enter pictures and create their own shops. Our services make it easy for them. Our website will bring them new marketing concepts and knowledge, which is far beyond the value of 100 yuan. So never give it for free, charge for it.