Recently I have been running my own music website (Today Music) and other things, and I don’t have much time to share some experiences. Last time, a friend came to me and said that I planned to cooperate on a project. In fact, it is similar to sales. Now I am a cj abroad. We are doing it with cb, and they are doing very well. In addition, this friend also has a certain investment plan, so we put it all together and the matter is settled. Of course, this is not our main topic. I just use this incident to lead out today. The theme - investment awareness determines the creation of the website group.
Some friends may remember an article I wrote before: "Build your own website group-Build your own career plan." In this article, I mainly talked about how to build your own website group, but due to time constraints at the time, I was not interested in it. A more important topic that I haven't discussed much with you is, which benchmark should we use to build our own website group? I think it is investment awareness.
Everyone has investment awareness, and the important point is whether your investment awareness is scientific and whether it truly fits your personal or team situation. Here, we have to put ourselves from the perspective of a third-party investor. Looking at this issue, if I, as an investor, do I hope that this website or this website group that will be launched soon will bring me any benefits, I personally think that only by always grasping the benchmark point of return on investment can we start the future. Operation, otherwise it is very likely to get twice the result with half the effort, or even draw water from a bamboo basket. Based on this, I plan to discuss my views from the six aspects of investment philosophy, investment environment, investment conditions, project creation, risk awareness, and capital withdrawal.
1. Investment philosophy: (Investment Awareness) Converting funds into capital, in the simplest terms, means converting money into physical objects that may increase in value, such as real estate, funds, and stocks. Similarly, our investment here is to convert money into There is no need to go into details about the development and operation of the website. The more important point is whether the funds are your own or someone else's. If it is someone else's, how can you ask them to invest willingly? Of course, I would say it more conservatively. At present, we are better off trying to use other people’s funds. After all, we have to face reality. To successfully operate a website or build a website group, it is not that easy to rely solely on our own capital investment. Therefore, I personally think that we The investment philosophy to be adopted should be: Try to win others into your project system, thereby reducing personal investment risks.
2. Investment Environment: (Investment Environment) We have determined the investment philosophy, and now we have to see what kind of environment our project faces? The topic of the international financial crisis is too broad, but at present, truly powerful investors are now It is a fact that we are relatively conservative, and as far as website management is concerned, we have almost no possibility of getting involved in the main areas. The only thing that is good for us is that the overall environment is getting better. I believe that as long as the project is good, there will be investors involved.
3. Investment Conditions: (Investment Conditions) This is not a repetition of the above topic. Please don’t misunderstand. Investment conditions are the only factor that truly determines the scale of your project. Before doing this, you must first be very clear about how much money you can currently have. Funding conditions, after the project is launched, how much investment can you get or can you continue to add? This is the fundamental. I divide this into four levels: 1,000-10,000 is the first level, and 10,000 to 100,000 is the third level. The second level, 100,000 to 500,000 is the third level, and the level above 500,000 is the fourth level. Of course, this is defined by me from a personal point of view. One purpose of this definition is that we can better understand our position. This results in a more feasible project plan.
4. Project Construction: (Project Construction) This should be a matter of opinion and wisdom. If I say more, it would be self-praising. But I would like to advise all colleagues, no matter how promising our project is, our most important thing is The first thing is to be pragmatic, try to divide the project into several relatively independent stages, and then gradually improve it. It is impossible for us to predict our project 100%, nor to make a perfect project in the first stage. Reaching the sky in one step is just a dream, and having gold all over the Internet is nonsense. Building a website is just doing projects, and doing projects down-to-earth is the last word. I believe you all feel the same way.
5. Recognizing Risk: (Recognizing Risk) The ultimate goal of a complete investment is to withdraw funds. Of course, there is a more important psychological link before this. We must understand that as long as it is investment, there is risk. I also roughly define risk. If you reach the third level, you may lose everything. This is the first level of capital withdrawal, the second level: output = input, the third level: output > input; of course we all hope that it will be the third level, and we also hope that it will be the third level. They are all in the third level, but risks are risks. There is no way. This must be something we have to face up to. It depends on how you avoid it during the whole process.
6. Funds Out: (Funds Out) can actually be understood as fund recovery. I do not agree with multiple fund recovery points. It is best to have a very clear fund recovery point, and then assist several secondary recovery points. Investors The most taboo thing is to make profits without knowing what is going on. One place can make money, another place can make money. In the end, even oneself will be deceived. Which one is the main profit point of this project or this huge group of websites? point, we should try our best to avoid thinking about more flowers, only to have no results in the end.
I just briefly talked about the relationship between investment awareness and my own projects. Next, I will use a chart to illustrate my point of view:
This is my website group, I might as well copy a paragraph from the previous article:
1. Main website: www.logoshows.com About the collection website of English website logos, the server is abroad, profit model: logo paid advertising space ( www.logo1024.com mirror station)
2. Funding Assistance Site 1: www.today-music.com English Song Site
3. Fund auxiliary station 2: www.sitwap.com mobile game download station
4. Traffic auxiliary station one: www.365kongkong.com women’s shopping
5. Traffic auxiliary station two: www.globeles.com special female group
6. Traffic auxiliary station three: www.globeseo.net SEO Forum
Okay, now I will talk about how I do it based on the six aspects of investment awareness just mentioned. Of course, this may be suspected of publicizing myself, but let me make it clear first that it is just an experience sharing. Please Don't think too much.
When I first started building my own website group, I was very confused. I never knew how to do it. I just wanted to make an English website navigation station. This system needs to combine URL collection, backlinks, logo display and design, corporate promotion and other functions. So this website was decided. I am a programmer, so I don’t have to worry about technical issues. The next question is how to make money. There are several profit points for such a website, 1. GG advertising 2. Paid links 3. logo Paid 4. Logo design 5. Regional agency. Of course, the most important thing is the income from paid logo. Now that this point is settled, the third point: investment. As I just said, we individual webmasters really don’t have it ourselves. How much investment is required, so we have to strive for investment from others. Once this point is settled, we start to consider the issue of promotion and operation. It is almost impossible to make a profit quickly with a navigation-style logo, so we need a way to quickly accumulate funds, so this is how we came up. Today-music and sitwap, the former relies on GG revenue and is a pure GG advertising site, while the latter relies on mobile game download sharing. The better thing about these two websites is that the revenue comes faster and can be delivered to logoshows faster. Funds, and the possibility of long-term operations, this also confirmed my point of view in the later period, because investors have indeed come to the door.
The next step is how to operate, which involves a very important issue: traffic. Traffic itself is indeed a problem, but traffic from other places is also a very important link, so there are 365kongkong, globeles, globeseo, etc. An important feature of these websites is that they can gather a large amount of popularity in a short period of time, thereby bringing the required traffic to the main website. Moreover, these websites themselves also have a certain amount of income, which can at least maintain the expenses of their own websites. This is also One point for cost reasons.
Naturally, a website group is now clearly displayed. I personally think there are several merits as follows, and I hope to share them with you:
1. This website group has clear priorities and a clear context.
2. The sub-site has certain business potential (Note: The friend I worked with some time ago is interested in today-music. He ships the goods, I sell them, and then I make the profit.)
3. The operation of the sub-site is relatively simple.
4. The site group is completely built with investment awareness in mind.
5. The construction of a website group should always be based on the concept of balance of payments. Before adding a sub-site, make sure that the existing website has reached balance of payments.
6. The stages are obvious: online - operation - upgrade (currently in the first upgrade) - operation...
7. It has strong operability. Anyone who has done a station should be able to see this clearly.
Okay, I have written a lot again. I don’t know if it can bring some positive effects to everyone. This is just my opinion. Colleagues are welcome to discuss it together. I hope each of us can become bigger and stronger. Thank you!