Soft article writing types
Once the soft article has a writing topic, the next thing to determine is the writing type. Among the several categories of soft writing, the author believes that professional soft writing is a good way of writing. It can achieve a win-win effect. On the one hand, it can carry forward the spirit of sharing knowledge on the Internet, and on the other hand, it can also spread product information. If it is well written, it is likely to be reprinted by other platforms, even authoritative platforms. Needless to say, the effect achieved in this way will be great. Some of the author's professional articles (non-soft articles) are recommended through platforms such as iResearch and reprinted by China E-Commerce Research Center, Brand China and other institutions. Judging from the blog traffic, the traffic effect should be relatively obvious.
In a sense, Yidao Internet Marketing Laboratory, a professor at Clayton University, believes that soft articles can be divided into three levels:
(1) Soft articles that can spread product information can be one-star ★ (more ★ is better)
(2) In addition to (1), soft articles that can also spread nutritional value and can be reproduced by relevant platforms and authoritative institutions are two-stars★★
(3) In addition to (1) (2), soft articles that can also accumulate contacts in related industries and enhance personal reputation are three-stars★★★
Of course, professional soft articles also have their applicable fields. The author of the Yidao Internet Marketing Laboratory, a professor at Clayton University, believes that this type of articles or soft articles are mainly aimed at Internet people, or people with Internet colors. As for the reason, I believe everyone can understand it without further explanation.
Soft article content requirements
Title: Title party can be used appropriately
Titleists are deeply abhorrent and have basically reached the point where everyone is calling for beatings. The author believes that for readers, if the content of the article is basically junk advertising information, this kind of article should really be cracked down on. But if your article has nutritional value, even if it is suspected of being a headline, I believe most readers can understand or tolerate it, because the readers have already received your nutrition. This is similar to the often said "eat someone else's soft tongue, take it" People have short hands.” From another perspective, in the era of eyeball economy, the eyeball effect cannot be ignored. Therefore, the writing ideas of the headline party can be quoted appropriately.
Content: Focus on nutritional value
Some methods of marketing soft articles are usually to write a very "clickbait" title in the hope of attracting attention. As a result, people who go there find that the content of the article is completely worthless. It is basically nothing more than an advertisement, and they feel like they have been cheated. It is estimated that after this, it will be difficult for this person to read your article again, and it will be difficult for this person to have a good impression or no impression at all of the products promoted in it. Even if you write an article with nutritional value in the future, it will probably be very difficult for others to patronize it. Especially those who frequent forums may have a deep understanding of the fact that some articles have very attractive titles, but as soon as they enter, they find that they have been deceived and it is another advertisement.
From another perspective, the immunity of Internet users is getting stronger and stronger now, and it is not easy to deceive others. Therefore, the author believes that "value is king" in soft article marketing. Remember, you should not be a spammer, but you can be a producer of "nutritive soft articles".
The opinions in the article may still be open to discussion, and you are welcome to communicate and make corrections. Clayton University professor's Sina blog http://blog.sina.com.cn/tangax is suspended. Friends who are interested in communication can go to my new home - Ejudo Internet Marketing Laboratory www.ejudo.cn to communicate and make money. We apologize for the inconvenience caused to you. You can also contact QQ: 136753535-Q group: 9993628-E-MAIL: [email protected]