In the last lecture, we explained what SEO is, why we should learn SEO, and what role SEO has. If you haven’t seen the second lecture yet, please read this article: "TV150 Store Promotion Lecture 2: Store Promotion Introduction to SEO” The title of our lecture today is: “Explanation of Basic Concepts of SEO” In this lecture we will explain the following three questions:
First: What foundations are needed to learn SEO?
Second: What basic concepts need to be understood to learn SEO?
Third: What height will you reach through SEO learning?
Before starting, please declare the copyright information.
The organizer of this lecture: TV150
To learn about store promotion, come to bbs.tv150.cn. If you want to reprint, please be sure to indicate this copyright information. Thank you for your cooperation.
Preface
Today I was asking a friend who runs an online store: "What questions do you have about promotion now?" My friend replied: "As a person who doesn't know anything, I really don't know what I should learn. I am still an outsider in this industry, and if you ask me to ask you a question, I don’t even know what the question is.”
I am deeply touched by this answer. When I was in school, my English score was very poor. The teacher always liked to ask, what kind of questions do you have? Tell me and I will help you answer them. The biggest problem at that time was that you didn’t know. Where did I start from? I know nothing else, and I don’t know how to ask questions at all. I think a large part of the people who are learning store promotion now are like this.
Through the study of the first two lectures, we basically have a preliminary understanding of store promotion. Today I will act as a leader to bring you into this industry and open the door to this industry for everyone. I hope you can I struggled to walk in when the door opened.
The first question: What foundations are needed to learn SEO?
In the previous lecture, we have introduced the benefits of learning SEO. However, it does not mean that one thing is good or a certain technology is good, and we can learn it quickly. Aerospace technology is also good, but unfortunately I have no chance in this life. Go learn, many technologies have a threshold, some thresholds are high, some thresholds are low, for example: the basis of riding a motorcycle is that you should at least be able to ride a bicycle.
The threshold of some industries is raised by some people in the industry. In fact, it is not that high. As the saying goes: "It's not difficult for those who know it, but it's not difficult for those who don't."
The basics of SEO are actually very simple. For store owners, as long as you have experience posting in forums and open the online store by yourself (not asking friends for help), it is not necessary to learn SEO after having such a foundation. It's very difficult.
If you know Html, it will be easier to learn SEO.
It doesn’t matter if you don’t understand HTML. I will open a separate section in the tv150 forum in the future to record some video tutorials specifically explaining HTML.
Second question: What basic concepts need to be understood to learn SEO?
Any subject of study has basic concepts. If we learn something too advanced, it will inevitably bring great difficulties to our study. If we learn English without first learning the 26 letters, you can imagine how difficult it will be to learn English.
The basic concepts of SEO that I want to explain today can only be understood after getting started. It is difficult for people who do not understand SEO to come into contact with them. These concepts are professional terms in the industry, just like programmers often come into contact with some programming languages. , usually we just hear about it but have never searched it on Baidu. Today, after I explain these professional terms, you can take them out and search them on Baidu. You can find them all, but you didn’t know this industry before, so I didn’t even think of searching, so let’s get down to business.
What are target keywords?
The so-called target keywords are keywords that can summarize your entire store or website finally determined after a series of analysis and research. This word has some similarities and similarities with target customers. The similarity is that your product Or the target customers of your service may search for the target keywords of your online store and reach your online store.
Let’s briefly talk about the characteristics of target keywords in a few sentences:
First: the target keyword should appear in the title of the online store homepage.
Second: The target keyword can be one word, one word, two or three words, but most of them only choose one as the target keyword for the online store.
Third: The target keyword should be the word that best describes the online store’s products and industry.
Fourth: The content of the online store must correspond to the target keywords, which means that users will not feel deceived when they search for the target keywords and arrive at your store.
What are long tail keywords?
Target keywords can bring us certain customers, but they are all within the industry. We want users to buy our products. Simply optimizing one word cannot achieve the goal. This requires us to use a certain method to Products must also be optimized. Here is a simple example:
If your target keyword is: "Sports shoes" From this understanding, our store sells sports shoes. Suppose that a thousand people search on the search engine every day: "Sports shoes" reaches your Online store, but there are many types of sports shoes, including white, black, high-top, low-top, large size, small size, winter wear, summer wear, etc. Although you also have these in your store, users When I came in, I saw that your store was in a mess, so I closed it quickly and left. Then I searched on the search engine for: "Large size women's boots (this word is highly searched, I have done a test)" or: "Large size men's boots" "Sneakers" and your store happens to have done such keyword optimization. We call such words long-tail keywords.
In other words, simply relying on one target keyword cannot bring us more customers. If we want to expand our customers infinitely, we need to use a large number of long-tail keywords. We must understand the logic of the Chinese, which is reversed in one sentence. Everyone understands it, so one word can create many long-tail sentences. I will give a simple example:
For example: for the word "weight loss", many people who sell weight loss drugs or training courses do bidding rankings. However, not all people who search for "weight loss" will sign up or buy weight loss drugs, because the people who search for this word Some of them want to know some ways to lose weight, or read articles about weight loss, or search for some weight loss examples.
There is another question. People who want to lose weight, want to buy weight loss pills or sign up for classes may not necessarily only search for the word "weight loss". When our company does rankings, we generally only search for words like "weight loss" and ignore: "eat" What can lose weight?", "How to lose weight?", "How to lose weight quickly", "The fastest way to lose weight in winter", "The most effective way to lose weight", "Quick and healthy way to lose weight", etc.
Facts have proved that the traffic brought by these words in some special industries is no less than the target keyword of weight loss, and these words are less difficult to optimize and have stronger customer intentions. Okay, the above is an example of what long-tail keywords are. Now the summary is:
First: Long-tail keywords generally exist on product pages or blog article pages.
Second: long-tail keywords have small search volume and are easy to optimize. Most long-tail keywords are phrases composed of two to three words.
Third: There are a large number of long-tail keywords in online stores, which can greatly increase transaction volume. For websites, the greater the number, the greater the traffic.
What are related keywords?
Speaking of related keywords, it is obviously two related keywords. There is nothing to say, but why should we mention such a concept? You will understand after I tell you an interesting thing.
To give an example, I will now ask you to name several related keywords of the word "bed". You may immediately think of keywords such as "sheets, quilt covers, quilts, pillows", etc., but you must know that we humans The brain is different from other machines (it has intelligence and thinking). You don’t even know how you extract these words from your brain. As a search engine for the machine, of course it is I don’t even know whether the two words are related (search engines have no thinking).
If humans remember a word through its form and then associate it with another word, then it obviously doesn't make sense how a search engine, a machine without IQ, can associate things together through their form or function.
So how do search engines know whether two words are related?
Search engines use human search habits to make judgments. Of course, search engines will not find people to correlate one by one. That would be exhausting. Search engines can finally analyze relevant keywords through a large amount of data analysis, for example, The search engine crawled the word "notebook" on website A. We all know that notebook has two meanings, so how does it connect notebooks with computers? Baidu can put other words on website A that have a higher probability of appearing. Extract all the words, and then go to website B with the word notebook to analyze. If you find that the word notebook also appears in large numbers on website B, then the search engine will think that website A and website B have a certain correlation, and then the search engine I will take out the word "notebook" and go to website B to see if any of the words that appear in large numbers on website B are the same as the words that appear in large numbers on website A. If the comparison continues like this, there will be a few particularly relevant words left in the end. words, over time the search engine will analyze which words are relevant.
Of course, the above method alone cannot completely determine the relevance of keywords. When I have time, I will write a separate article on related keyword analysis to explain in detail. The above is just one of the judgment methods.
So how to use related keywords everywhere? When we establish the target keywords and some long-tail keywords, we need to find some related keywords to set off the store, because only if there are a large number of words related to the target keywords in your online store, the search engine will They will recognize you and admit that you are a member of the industry with the target keyword, and they will think that your store is highly relevant to this industry, so related keywords play a big role in search engine optimization.
What is keyword density, and why does keyword density play an optimization role?
The so-called keyword density refers to the frequency of keywords appearing in a web page. Many people in the SEO industry say that the density of keywords should be kept within 2% to 8%. I have no opinion on this point of view.
By the way, people who work in SEO are called seoers. In the future, when I talk about seo practitioners, I will just say seoer.
A few years ago, we wanted to optimize a keyword by making it appear more often in the web page, which would improve its ranking in search engines. However, search engine rules have changed very much in recent years. Quickly, simply listing keywords cannot improve rankings, but keyword density is still a factor that search engines consider for ranking.
How do search engines determine the relevance of a page to a keyword?
The first factor is to look at the number of times the keyword appears on this page. The more times it appears, the higher the relevance. If you write an article introducing how to use the phone, then obviously your The keyword phone must appear a lot in the article. Of course, search engines will think that your article is related to the word phone, and rankings will appear.
Of course, in addition to the issue of keyword density, there are also factors such as related keywords, external links, weights, etc. There are many factors that determine the ranking of a web page. Even if I tell you them all now, you may not be able to remember them all and grasp them flexibly. , this requires a little bit of practice. We can conclude that the density of keywords is still an important factor in ranking today, but we should not deliberately list keywords. During the optimization process, we must think Some strategies to make keywords appear naturally have many effects on optimization.
The basic concepts of keywords in optimization are the four points mentioned above: target keywords, long-tail keywords, related keywords, and keyword density.
If you want to learn SEO well, you must have a thorough understanding of the above four concepts. This will be the basis for you to get started. If you can't remember it after reading it once, you can read it twice.
Next let’s talk about the last question.
The third question: What height will you reach through SEO learning?
In this question we want to propose a new concept-SEM
SEM is the abbreviation of Search Engine Marketing, and its Chinese meaning is search engine marketing. SEM is a new form of online marketing. What SEM does is to comprehensively and effectively use search engines for online marketing and promotion. SEM pursues the highest cost performance, obtains the largest number of visits from search engines with minimal investment, and generates commercial value (converting traffic into orders).
SEM can maintain the brand in search engines, present the negative information of the brand as little as possible in front of search users, and prevent malicious false accusations by competitors on the Internet. At the same time, positive business information promotion can be carried out to achieve the goal of brand promotion.
We all know that SEO is a relatively good and effective method in online promotion, but many people have not witnessed the benefits of SEO with their own eyes, so many people do not believe in SEO. Please think about it rationally and make money through SEO. Will people who have a lot of money share all their experiences and abilities? I can’t say no, I can only say it’s difficult. There are also many people who share it, but they are not comprehensive or detailed enough, that is, they just write one or two articles to briefly talk about it, so we are always confused about these things.
In the next few years, the number of Internet users in China will double, and the number of people shopping online will continue to increase. This means that more and more people want to move their business online. Among shop owners, if you just sell products and decorate your online store and wait for business to come, then more and more people will compete with you for business in the future. Opening an online store in the future will no longer be a simple matter of registering an account and uploading it. Products, it is so simple to open a store. With the rise of this industry, more people will join and the threshold will be higher and higher. People without skills will soon be eliminated, so as a store owner, you should When you feel a sense of crisis, use the well-developed network to find the next cheese for yourself as soon as possible.
You have already started when the people around you don’t know what promotion is or are still thinking about how to promote it. When they are still confused, you have already found a new way out. Most of the shop owners you know should I don’t have the awareness of promotion yet. Even if I do, just like many people know about SEO, not many people know how to do it.
As long as you are willing to ask more questions and continue to follow our courses, you will definitely become an outstanding store owner.
Through SEO technology, you can quickly become a leader in your industry.
The motivation for sharing comes from everyone's support. If you don't see everyone's attention, future sharing may lose motivation. Please support TV150 more and the TV150 forum. Only in this way will more people come here to share. Only then will the problems be focused, and we will learn things from others that we don’t have.
Let us thoroughly learn online promotion and SEO in future lectures. In order to realize our own life value and earn more money, learning is inevitable. Let us come from all directions and enter TV150 together. Come to class to share and learn.
Finally, we will end our lecture with a short story:
There was an old man fishing by the river, and a child came over to watch him fishing. The old man was very skilled, so he caught a basket full of fish in a short time. Seeing that the child was very cute, the old man wanted to give him the whole basket of fish. The child shook his head. Shaking his head, the old man asked in surprise: "Why don't you want it?" The child replied: "I want the fishing rod in your hand." The old man asked: "What do you want the fishing rod for?" The child said: "This basket of fish will be eaten soon. , if I had a fishing rod, I could catch it myself and never finish it in my lifetime.”
I think you will definitely say: What a smart kid. Wrong, if he only needs a fishing rod, he won't be able to eat a single fish. Because he doesn’t understand fishing skills, a fishing rod alone is useless, because the important thing about fishing is not the “fishing rod” but the “fishing skills”.
Too many people think that they have a fishing rod on the road of life and are no longer afraid of the wind and rain on the road. If so, they will inevitably fall on the muddy ground. Just like a child looking at an old man, he thinks that as long as he has a fishing rod, he will have endless fish to eat. It is like an employee looking at his boss, thinking that as long as he sits in the office, he will have a lot of money.
This is the end of this SEO introductory lecture. The next lecture will be held at the conference. If you have any questions about promotion, please ask in the FAQ area of the forum. I will be happy to answer them. Address: http://bbs.tv150.cn/ l2.html .
All rights reserved by TV150. To learn about store promotion, come to bbs.tv150.cn. If you want to reprint, please be sure to indicate this copyright information. Thank you for your cooperation.