The author has recently seen many websites adopting pseudo-original methods and even using pseudo-original auxiliary tools to improve work efficiency. It is important to be good at using tools, but blindly relying on tools will lose the meaning of updating. In addition, some sites have a chaotic structure and contain many scripting language errors, which is very detrimental to search engines. Today, the author will discuss with webmasters how to improve the quality of the website.
1. The overall structural layout of the website. Simply put, it is page layout. At present, the div+css structure is the current mainstream and is more friendly to search engines. The site structure should be clear, the content should be reasonably categorized, and links should be easy to switch on and off, so that users will not feel lost in a maze after entering. Also try to avoid dead links. The website style should be harmonious and unified. For example, a literary website should make people feel poetic and romantic.
2. Original content. Original content has always been one of the important criteria for search engines to evaluate website quality. Not only do search engines like it, but so do users. When updating the website, webmasters must stand from the user's perspective and publish the information that users need. If you keep doing it, you will be rewarded naturally. If all you do is copy and paste, your site will fail. So originality is very important.
3. Websites should avoid invalid links. When a website develops to a certain stage, there will definitely be many internal dead links. As a result, the page cannot be displayed when the user opens it. However, this seriously affects the user's mood when browsing the web, causing the user's return rate to decrease. Webmasters must carefully check internal links when adding content, or use the website dead link check tool to conduct regular physical examinations. As time goes by, I believe the website will get better and better.
4. Keep the website updated frequently. It is normal for webmasters to spend more time in the early stage when building a website. If the webmaster has many websites, he can make a plan to update them regularly. Do not spend three days fishing and two days drying the nets. For example, if I have time today, I will update it. If I don’t have time, I will put the website aside and continue working on it when I think of it someday. Doing so will reduce search engine inclusion, which is harmful to yourself. Besides, without fresh blood being injected into the website, the number of visitors will slowly decrease.
5. Choose high-quality backlinks. Many webmasters increase the number of their own friendly links every day, but rarely pay attention to the quality of the other party's website. This is irrational. Because once the other party’s website is hacked, your own website will definitely be implicated. External links are not about having many links, but about being precise. I hope webmasters will be cautious in building external links to their websites.
In short, always build a website from the user's perspective to meet user needs and increase user experience. I believe you are not far from success.
Author: Wang Jian
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