September 19 News Recently, a group of middle-aged and elderly emoji-style advertisements about e-sports at the Ding'an Road subway station in Hangzhou, Zhejiang sparked heated discussions among netizens. They were called "trendy to the extreme" and related topics became hot searches.
The picture shows that the main content of the advertisement is based on common terms in popular science e-sports games, such as "jungle", "crystal", "harvest", etc.
Some netizens believe that the advertisement uses a picture style that the elderly like to attract their attention and is very inclusive, but others think it is too "earthy" and unable to appreciate it.
On September 18, Ms. Li, spokesperson of Hangzhou Hanggang Metro Co., Ltd., said that this is a game advertisement placed by a partner, and the design concept is mainly based on ancient fashion.
Ms. Li said that because the advertisement received a lot of attention and there were inconsistent discussions among netizens, after communicating with the advertiser, it was decided to remove it from the publication and is in the process of dismantling it.
It was previously rumored that someone complained about this set of advertisements on the grounds that they "affected the city's appearance." The subway refuted the rumors and said that the official customer service hotline had not received any relevant complaints.
