For friends who do optimization, for a large website, long-tail keywords are the main optimization strategy in optimization. For long-tail keywords, everyone knows that half of them are hot. It is not very high. Half of the relatively unpopular keywords are placed on column pages, topic pages, and article pages. So I believe that long-tail keyword optimization is quite important. Today I will mainly talk about the ones that everyone often pays attention to. For long-tail keywords, if we want to do more keyword optimization, we can use articles to promote and optimize. So for articles, writing the title of an article is a key to improving rankings. When publishing an article, even one word may directly affect the ranking of your website, so we must pay attention to keywords when optimizing in the early stage.
1. Keyword selection
It is very important to organize and analyze keywords in the early stage of making long-tail keywords. When we choose each keyword, we must consider the value and relevance. After grasping this, we can then choose a keyword. Keywords can be expanded. Of course, it is easier for friends who know this project or product. They can be expanded through related keywords. Of course, it doesn’t matter if you are not very familiar with the product. I have mentioned it before. Regarding the selection of keywords, there are many suitable methods and methods that are suitable for us to use when selecting keywords. A product or a column expands to dozens or hundreds of keywords, and then selects and analyzes each keyword. The analysis mainly starts from several aspects.
1.1.User experience
Does it meet the user's search habits and requirements? Does everyone have the same meaning when searching but search with other keywords? Understand their thoughts and meanings and make selections for different netizens.
1.2. Product relevance
It is very possible for a product to become a product of another industry just because one word is changed. For example, balers and strapping machines are completely different products, so be sure to make them. You should pay attention to this. Even if you don't know much about the project, you can find someone who understands the project. Otherwise, in the end, you will spend a lot of manpower and material resources on your own, and you will end up going in the opposite direction.
1.3 Value Type of Keywords
From a certain perspective, the value type of keywords is a key factor in our selection. If a keyword does not have any value, we do not need to optimize it, so judging the value type of a keyword is a comprehensive consideration. Factors such as search habits, Baidu index, SER, search result relevance, etc. can be used to judge the value of a long-tail keyword. Of course, there are many, and I will not mention them one by one here.
2. Keyword matching degree
Regarding the inclusion of keywords, when people search through a certain keyword, and the search text is, for example, "Chengdu SEO Network" or Chengdu SEO Training Network, then such keywords are combined here. Keywords, of course, the matching degree of keywords mainly refers to the degree of integration between the title and the keyword you searched for in the web page where the search results appear when you search for a certain keyword on SE.
For example, let’s say we search for “Chengdu SEO” in a search engine
So if our title happens to be "Chengdu SEO", then our title is completely consistent, then our title matching degree is 100%/
So if our title is written in Chengdu SEO Menyu website optimization, then in a sense we are completely consistent, but as mentioned in previous textbooks, the search engine assigns word segmentation weight to the title, then we get The result will often be another effect. Then the matching degree of the title is only 70%.
If our title writing method is optimized for Chengdu website construction SEO, then although the keywords can be reorganized using word segmentation technology but separated in the middle, the matching degree will only be less than 50%.
Of course, if we do not include any Chengdu SEO characters in the title, then the matching degree of the title will be only 0
For search engines, when the matching title in the search results is given the title that best matches the search engine ranking, of course it will naturally get a good ranking and will naturally have good traffic. Therefore, we should attach great importance to the combination of each long-tail keyword and the choice of each word, because even if one word is wrong, it is likely to be another result.
How should we combine the keywords of an article to get a better ranking?
In fact, this is an issue that everyone is more concerned about. For us, every article published has its own value, so we should analyze and consider it more when we choose articles and topics. . The most important thing is to be able to organize and combine each keyword selected during keyword analysis and selection into each article. This is the key point.
2.1. The preceding text of the article title
As for the words before the title, in fact, we should all pay attention to the importance of the first few words when combining them. Friends who do optimization know better that the higher the keyword, the more weight given by the search engine. will be higher, so when combining a title, important keywords can be placed closer to the front.
2.2. Relevance of article title
Relevance is used here not only for optimization, but also for better user experience. Everyone knows that what we do is SEO, but our main purpose is to have more users choose us. Our result is that we cannot forget our roots for SEO. Only by caring about what users think can we get more.
2.3. Simplicity of titles
As mentioned earlier, the title has a certain degree of matching with the search results, so especially for long-tail keywords and relatively unpopular keywords, it must be done well, simple and clear, and centered around a theme. A title that is too long will Dilute keyword density. Of course, how to combine keywords? In the previous Chengdu SEO Menyu blog, there were many references to how to combine keywords, so I won’t go into details here.
2.4. Keyword stuffing
Keyword stuffing is the least recommended here, especially when many novices consider ranking when optimizing each article. So it is unreasonable to repeat keywords many times in an article. Yes, search engines should not be fools. The result of cheating is that the gain is not worth the loss, so the keywords must appear in a simple, natural and reasonable way.
For everyone, don’t simply look at the title of an article in optimization, because in many cases keywords are the lifeblood of optimization. Don’t let yourself optimize for a long time and find that you have no results surrounding a user at all. To do it, let’s say your goal is to go to Russia, and then you did not do a good job in the preliminary preparations, and you kept walking south. In the end, when you found that there was a directional problem, maybe at this time You have arrived in Singapore, so the nearest way at this time is to go back the same way. For optimization, if you go back the same way, or start everything from scratch, then it is better to really choose another domain name to do it. No other opinions. Any value and significance, so at this point, I would like to remind my friends who are doing optimization again that SEO is just a way for us to promote online. The result we want is to get the results of our user visits and choices through the optimization process. , so don’t harm the quality of our results for the sake of a process. At this time, it’s like making a directional error. You get users but you don’t get what you want at all.
Author information: Chengdu SEO, Menyu’s blog www.chengduseo.org , SEO exchange group: 33829654 Welcome to join.