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January 6 news, according to foreign media reports, in order to be searched on search engines such as Google, you need to understand some basic search engine optimization principles (Search Engine Optimization, referred to as SEO), especially if you want to be in the first and second places. was found in the page.
Many websites, blogs, and companies hire or consult SEO professionals who give them advice. Many SEO professionals will give their own suggestions, but many of the methods they say are not reasonable and may not be very effective. In fact, we even call it an impossible “myth.” Here are the top ten SEO myths.
1. We guarantee that the page you want to promote ranks first in Google search results.
No one is guaranteed to be in the top ten on Google, let alone number one. This is a sales strategy to win customers. Google clearly states in its Help Center: "No one can guarantee ranking on Google." Google uses more than 200 calculation rules to determine search engine results and page numbers. It's a closely guarded secret that only Google insiders know about page rankings, so they are the only ones who can guarantee rankings.
2. Meta tags are the key to high rankings
While meta (response headers used to simulate the HTTP protocol in HTML documents) tags are useful, they are no longer as useful for SEO. It is wise to use correct and necessary meta tags. But high-quality content is more important for SEO. If the Meta tag does not match the content of the web page, the web page may even be penalized accordingly.
3. Submit to as many search engines as possible as quickly as possible
Most search engines can link to relevant websites and web pages. Other smaller search citations mostly rely on Google's database, so there is no need to submit to them. Submitting to the three best search engines, Google, Bing, and Yahoo, is indeed a great way to get searched as quickly as possible.
4. Use as many keywords as possible, the more the better
Keywords are important, no doubt about it. But this “black hat” practice of using as many keywords as possible is illegal on Google, and it can even lead to a ban. Use keywords and key phrases in a natural way. A density of 4% to 8% is sufficient. Using too many keywords in your page title is like adding spam.
5. Links, links, links, more links, the more links, the better.
Links certainly don't hurt SEO, especially incoming links. But in the process of making links, we need to abide by the rules. The more links, the better. Outbound links to related pages and irrelevant pages will affect the PR value. In fact, backlinks to sub-quality sites can get your site banned. Import and export links should look natural. The more high-quality incoming links a website receives, the higher the website's PR value is likely to be. 6. Submitting your website’s links to directory websites is the best way to change your website’s ranking.
Google often penalizes websites that turn themselves into "shadow directories." Considering how difficult it is to decide whether a website is legitimate or not, your best bet is to increase your rankings through organic means. By far the safest bet is to write high-quality, original content for your website.
7. Active URLs are not good for the website
Event URLs have attracted people's attention. This is no longer the case, Google has matured a lot. Reducing the number of active URLs to a reasonable format will make things a lot easier. This also makes it easier for people to read.
8. SEO (Search Engine Optimization) is a one-and-done job
It is a mistake to believe that changing the content of just a few pages of your website will improve your website rankings. SEO is actually like eating and exercising. You have to work hard on SEO for a long time, and you have to do it the right way.
9. Non-tracking links from other websites are useless
Technically speaking, non-tracking links do not provide link SEO effects. However, Google has its own practices in determining whether these non-tracking links come from high-quality websites. So, there are certain benefits to non-tracking links from authoritative websites. At the very least, it can bring traffic to the website and improve the authority of the website.
10. SEO is all about PR value
If you think SEO is PR, you are wrong. In fact, SEO mainly depends on the extent to which you can bring loyal readers and potential customers to your website. High PR is worthless if it doesn’t translate into sales and loyal readers.
SEO is not a means to an end, and you cannot expect SEO to deliver a return on investment. SEO should be an integral part of your website building and development strategy.