According to a 1998 Georgia Tech GVU user survey, 85 percent of respondents found that web pages originated from search engines. Since then, other studies have reported that 50% to 80% of website traffic comes from search engines. From the above reports, we can see the importance of search engines in website marketing and promotion. So I’ve written the following search engine guide that will help you start your website’s search engine journey.
1. Choose the correct keywords
Many times, people make the mistake of optimizing for very broad keywords or similar used car online marketing. Although these keywords can bring traffic. However, it is very impossible for you to think that such keywords can bring a lot of traffic. Even if you do it, this type of link generates very low conversion rates because they are not specific to the product. For example, if you are selling Canon cameras, then your target keyword is "Canon camera" rather than the highly competitive keyword "camera." This will be your ideal target keyword. This is a branded camera and therefore will attract more buyers to search for it. In fact, according to 28% of search users, their search habit is to enter product names to search. 9% would enter a brand name and 5% a company name. The more targeted keywords you use in your searches, the more likely they are to buy. However, a person searching for a specific brand of camera can know what they want and further understand the features and price of the product they want to purchase. So, once you've identified the best keyword terms to target, your next step is to optimize your pages for these specific keywords.
2. Optimize your web pages for target keywords
There are many factors that will determine your page ranking. However, one of the most important things is a good title. Because the title will be displayed in the top HEAD, and the title in the head will appear on the search engine results page where the link is clicked (all linked pages in the webpage snapshot). So your title should contain targeted keyword phrases to make it appear on the web page. Since the most important keywords should appear in the opening title, you must also remember that the title should be an eye-catching title that entices searchers to click on the title to learn more. Your title tag should focus on your primary keyword, but it should also contain informative information. Use your title to start just right, your title includes the main keywords you should configure on both pages of the article to entice visitors to click on your links.
3. Create high-quality content
In this step, you should focus on the content of your web page. Nowadays, many people create content specifically for search engines. However, I recommend that you optimize your content to suit your readers. Your readers are what matters. So, before you create web articles, you must first ensure that your content attracts your visitors. Once you’ve done this, you can weave your keywords into your articles. Then intersperse your target keyword phrases into the text of the first paragraph.
4. Internal links
Creating quality content that is relevant to your visitors is crucial. However, proper navigation and website structure are equally important. Search engines cannot fully index your website without the proper links. Each web page on your website should have more than 2 links to click back to the home page. Because, once you collect 15-20 important pages, you need to place them to the side and bottom of every page navigation. This will ensure that you get as much PR as possible to move to these pages. Each of these links should contain descriptive anchor text, preferably a targeted keyword phrase. You should never make your site visitors guess at the other end of the link, something like: "xx please click here". Be as detailed as possible and your visitors will thank you for guiding them. Therefore, it should be your homepage. There is a link on this page, and on this page there is a link to each center's web page. The center's web page is basically a small site map with built-in navigation. Each hub includes a specific keyword or phrase. This is often referred to as content layering. You can use subfolders to layer through your website.
5. External links
In this step, you have completed the optimization of all pages. Now, you have to focus on external links. At this time, you can find some PR and popular forums and blogs to promote and link to, and use this method to obtain high-quality link aggregation articles. Submit your website directories in various RSS, aggregate your blogs, and publish articles. As long as there are valuable websites, you have to find ways to contact them. When your site is filled with new, useful information, other sites will naturally start linking to your site. You may have heard that “content is king” online. However, I think this is wrong. Quality content is the real king.
Bottom line: Successful SEO takes time. If you continue to put all of these strategies into action, you will slowly see the impact of website optimization.