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one. Be familiar with your company’s products
You need to have a relatively in-depth understanding of your own products so that you can plan and promote the network well and make good plans. Only when others ask you, can you have the confidence to answer, so that customers can be satisfied and transactions can be successful. success
two. Analyze your competitors, pick the best and discard the bad
Understanding yourself is not enough, you also need to understand your competitors. It is said that only by knowing yourself and the enemy can you be victorious in every battle. Learn from their good points and draw business lessons from their bad ones.
three. Understand the user groups for which the product is used
What is the purpose of our marketing efforts? Isn’t it just to attract target customers? Therefore, we need to spend more time and research on the target user population. And we need to understand the target group (age, preferences, frequently visited websites, etc.); unfairness is only for the target group, and existing product users will also want to go.
Four. Understand SEO promotion
Because if SEO is done well, it will be a thousand or ten thousand times better than traditional promotion methods. Therefore, if conditions permit, you must learn SEO and then integrate it with online promotion. The effect is very good.
five. Understand the use of email marketing, event marketing, community marketing, viral marketing, and word-of-mouth marketing
It scares me to say that there are many of these, why do I need so many? In fact, you only need to be proficient in one of these and have some understanding of the others, so that you can be handy at work.
six. Know how to place online ads well
You need to know how to advertise on corresponding types of websites based on customer groups. For those who are more into sports, the best effect is to put them on sports-type websites. For example, if you are a tea franchise, put your ads on the best tea portal. , the effect is also the best and most targeted b. You must understand how to use the advertising investment of the advertising alliance. C. You need to know how to use less money to invest in search engine paid advertising to get the maximum effect.
seven. Extremely strong execution ability
Execution is a key to the effectiveness of online promotion. Good execution ability does not mean that you do it. Spending more than ten hours a day doing it shows that you have strong execution ability. It doesn’t mean that you have tried every method, which is called execution ability. Many friends who are doing online promotion work find that this method is ineffective, or they encounter many problems during promotion. For example, when you are doing forum promotion, you may fool around a few times and give up without any effect, or your IP may be blocked by the website. Many friends will also choose to give up. A person with strong execution ability will not choose to give up. When he encounters a problem, the first thing he thinks about is the solution to the problem, rather than giving up. Newcomers should pay special attention to this
eight. Good at learning and summarizing analysis
The Internet updates very quickly, so you must learn new knowledge and new technologies. At the same time, during the learning process, it is necessary to summarize and analyze. You can only learn from other people's experience and technology, don't copy it directly, and combine it with your own characteristics. In future work, we will conduct self-summary analysis after completing each project. The so-called experience extracted is priceless.
The first is time. Companies have invested a lot of money. How long can they promote the company? As little as a day, as much as a month, or even a year? Everyone hopes that the more time the better, so when companies make choices, they must figure out how long the investment can last.
Nine. Know how to behave and be good at communication
Only by doing a good job in the handover and laying the foundation for everything can the work be carried out in an orderly manner and the reputation be spread well.
Author information: Lin Qingshui is the moderator of the soft article area ( www.tui18.com ).
Personal BLOG: http://www.seo0595.com
Currently: Shangdi Famous Tea: http://www.shangditea.com Internet Promotion Specialist