To have a good ranking, a website must pay attention to on-site optimization and off-site optimization, both of which are indispensable. On-site optimization is to let spiders crawl the core content efficiently. How does Google Spider crawl content? This is something that every optimizer must understand. When spiders crawl a page, they usually crawl the source code of the web page.
Carefully observe that under the same external factors such as website external links and weight, the number of keywords in the snapshot of the top-ranked web pages is the maximum allowed by the search engine.
The following is my classification of keywords: keyword density in the title; keyword density in the snapshot; keyword density in the web page.
The density of keywords in the title has a significant impact on rankings, so make good use of the keywords in the title. Of course, a title that is too long is meaningless. For the keywords in the snapshot, you can find that Google will display them in google.com. Relevant keywords are highlighted. Under the same external factors, the more marked the site, the higher the ranking (the keywords in the URL are not discussed here); the keywords in the web page, although the keywords in the web page are not necessarily in the SERP is displayed, but the keywords in the web page are a basis for Google Spider to judge which keywords the web page is focused on, so the keywords in the web page should be controlled between 2% and 10%.
The length of the keywords in the web page title: Many optimizers will tell you that the web page title is only 64 bits long. In fact, this statement is not true. It is true that the title can display 64 bits, but the title with more than 64 bits still has an effect, but the effect is very small, because the keywords ranked to the left in the title have a greater impact on the ranking.
The role of keywords in web page meta is no longer very important when doing foreign trade SEO, but standardized writing is still beneficial to rankings. If the description on every page in a web page is exactly the same, it will be detrimental to rankings, so description should be used when appropriate. During the SERP generation process, when there is a page with a description, it will generally refer to whether the description is standardized, and the specification will use it. Otherwise, the spider will automatically crawl it without removing the web page tag (here you can use special tags to attract spiders, which makes it feel Interested friends can research it themselves).
(This article is provided by the optimization staff of http://www.china-usb.cn . It is first published by the webmaster station. Reprinting is allowed. Please bring a link when reprinting.)
Thanks to the optimization boy for his contribution