There have been constant turmoils on the Internet recently. January 12th was about the news about Baidu being hacked. Today is undoubtedly the news about Google’s imminent withdrawal from the Chinese market. The Internet is indeed a paradise for creating public opinion, and unexpected things always come quietly.
Google China recently released news again, saying that the Chinese market has not completely given up, and later said that there was an in-depth attack from China, etc. However, as the boss of a global IT company, he will never give up China easily, one of the most potential companies in the world. market. Google's market share in China's search engine market has reached 30%. Although this percentage is not the first, as a Google, it will never give up easily. At the same time, we see that Microsoft, as another "big player" in the global IT field and another global competitor of Google, is advancing in an orderly manner in the Chinese market.
Recently, there is news that Microsoft will release its own brand of mobile phones to compete with Google. Compared with Google, Microsoft has considerable experience in the consumer electronics hardware market because they already have well-known Xbox game consoles, Zune and Zune HD. However, the first self-branded mobile phone released by Google this time makes people feel that the giant Microsoft's actions are a bit too "safe". It is also reported that Microsoft (China), Hechen Information (HostCHN), and Qishang The "Software + Services" - Microsoft Hosting Day and Partner Conference co-organized online was held on January 15th at the Beijing Hilton Hotel. At the meeting, a licensing ceremony for the designated partner of Microsoft "Ruimail" was held, and Qishang Online became the third cooperative operator deployed by Microsoft Ruimail in China. Jim Butler, hosting market development manager of Microsoft's Greater China Telecommunications and Media Division, said in his speech that China is an important market for Microsoft, and an important goal of Microsoft's "software + services" strategy is to promote the informatization development of small and medium-sized enterprises. Ruiyun series products based on Microsoft HostedExchange2007: Ruiyou, Ruitong, Ruixiang, and Ruifeng are committed to solving the needs of small and medium-sized enterprises for cloud services. According to Matt Cain, an analyst at market research firm Gartner, among companies with more than 100 people, Microsoft Exchange's market share reached 62%, while the second place only accounted for 26%.
Through this cooperation with partners, Microsoft's solutions based on post office services in China will be further deepened. It is reported that "Ruiyou" supports the largest variety of smartphones in the world. Most mobile phones, including Nokia's, have embedded "Ruiyou" mobile client software. The mobile push function and "BlackBerry" have many functions. Similarly, it seems that Microsoft has been plotting the mobile application market for a long time. Through Microsoft's actions in mainland China, we can see that as a competitor that wants to compete with Microsoft in the global market, no matter whether Google finally withdraws from the Chinese market or not, , I think the final result is likely to be just a business ploy. It is more appropriate to use a popular saying: "Actually, I don't want to leave, but in fact, I want to stay. " But in the end , whether Google leaves or stays, the Chinese market has never lacked competitors. Chinese netizens will not be greatly affected. After all, Google is not the only one making search engines.
