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Yesterday I wrote an article about how to make keywords a homepage. Many friends added me on QQ to chat with me. When it comes to long-tail keywords, I feel that they don’t pay much attention to them. In fact, I am also a novice in SEO. , but since some friends have this problem, I would like to talk about the importance of long-tail keywords.
So what are long-tail keywords? Keywords that are not target keywords on the website but can also bring search traffic are called long-tail keywords. I have a friend who runs an industry website with a daily IP of 10,000+. He told me that 60% of his traffic comes from long-tail keywords, not target keywords, so everyone must discover and optimize the long-tail keywords of the website.
Regarding how to discover long-tail keywords, I will say three points here:
First, associate keywords based on the latest news or information you heard.
Take our forum as an example. Everyone should know that Baidu has been unstable recently. Then there should be someone who can search on Baidu to find the answer, and we can think about it from their perspective. What will you search for? If I were to search, I might search for: Baidu’s recent algorithm changes or the reasons for the decline in website rankings, etc. We can use these as long-tail keywords for our website.
Second, check related searches on search engines
For example, the one above. Baidu is unstable. Search in Baidu. Some related searches will appear below: I can use this as the long tail if Baidu’s inclusion is unstable, and I can continue to look further down. Find keywords that suit you.
Third, look at the needs of users. For example, go to Baidu Know, Tencent Ask, Tianya Q&A, etc. to see what users ask.
Take Baidu Zhizhi as an example. Search the question in Baidu Know: Converse is true or false, and you will know what users are asking. It can be used as your own long-tail keyword. Baidu knows that there are also related searches below that can also be used as a reference.
Of course, there are many methods, whichever suits you. Next, let’s talk about how to optimize long-tail keywords:
First, prepare website content
Prepare a lot of original content (this is very important). Original content is easy to include. Originality can make your website trusted by search engines and increase the weight of the website. This way you can ensure that the work you have done is not in vain and you can ensure long-tail keywords. Get a good ranking.
1. In fact, original content is very simple. Buy a scanner and scan the content in the book to become original. Of course, you must make sure before scanning that there is no content in the book online.
2. Organize several articles into one article.
3. Read several relevant materials, and then describe them in your own words based on your own memory.
Second, long-tail keywords must be taken into consideration when updating each article on the website.
Third, keep a good record of long-tail keywords so that you can use them as anchor text when the long-tail keywords of another article appear when updating the article. (This is quite important)
Fourth, for difficult long-tail keywords, you can appropriately add external links to optimize them.
Finally, I would like to remind those novice webmasters not to ignore long-tail keywords.
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