1. What is exchanging friendly links?
The exchange of friendly links means that both parties put links to each other's websites on their own websites. The link is a URL or website name that can be opened. After opening, you will enter the other party's web page. According to the display surface, it can be divided into homepage links and internal page links, and according to categories, it can be divided into text links and picture links.
The so-called exchange of links usually involves exchanging the home page for the home page and the inner pages for the inner pages. However, if your eloquence is good enough or the weight of your website is high enough, then you might as well try exchanging your inner pages for the other party's home page. Of course, if the other party is a large website, it is also acceptable to replace the other party's internal pages with your own homepage link. To know how to take advantage of changing text or image links, please see below.
2. Text link or image link?
Text chain or picture chain? Many people will have their own preferences or the needs of the website. If they are linking to big websites such as Sina, NetEase, Tencent, etc., then you don’t have to think about it. Hurry up and put your LOGO on it, because these websites The traffic is large, and the advantages of LOGO are great, and it can bring you very considerable traffic. However, the chances of these things happening are generally very small, so let’s be practical. If we are linking to small and medium-sized websites, The author recommends choosing text links, because if the crawling spider issued by Baidu and Google crawls to the text link website you made, it will continue to crawl to your website page through the text link for inclusion, so the more text links, the more likely the spider will be. If there are more, there will naturally be more pages included. As for image links, you need to wait for a special spider to crawl and include your website, and the effect of the included is not very satisfactory.
3. How important are friendly links?
If a website is compared to a city, then friendly links are the way to the city. Its importance is not only that visitors can visit our website by browsing links to partner websites, but more importantly Yes, it is the medium for all search engines to discover the website and an important reference for evaluating the importance and value of the website. According to authoritative research data, 80% of the world's websites get 70%-90% of their visits from search engines. Therefore, letting search engines include more web pages is the most effective way to increase website visits. Friendly links are an important way to increase the number of included items.
4. What is the reference basis for exchanging friendly links?
1. PR value. PR value is a scale used by Google to measure the importance of a website. It has a level of 0-10. The higher the level, the better the website is. Generally, a website with a PR of 4 is considered good. website. When we exchange friendly links, we must first understand the PR value of our own website. Under normal circumstances, do not exchange links with websites with your own PR value, otherwise you will be someone else's green leaf. Of course, if you are building a new site, you definitely don’t have a choice and you have to change it bit by bit.
2. Alexa ranking. Alexa is a website that specializes in publishing the world ranking of websites. It is an indicator often cited to evaluate the number of visits to a website. Generally speaking, a website with a ranking of less than 100,000 in the world is a decent website. If you find a website If the Alexa ranking shows no data, try not to link to such websites.
3. The number included in Baidu and Google. Baidu Google inclusion is an important basis for evaluating the weight of your website. At the same time, the number of inclusions by search engines should not be too different from the actual content of the website. Of course, when we are looking for links, we must try to find websites with a large number of indexes. We must not look for websites with zero indexes on Baidu or Google, because they must have been punished by Baidu or Google. If we link to such websites It will do you a lot of harm and nothing good.
4. Baidu snapshot. It is best to update snapshots every day, because only a website with snapshots updated every day can show that the other party attaches importance to the construction of the website. This is an important evaluation point of a good website. If a website does not take care of it for ten and a half months, it means that the webmaster must be concerned about it. This site is thoughtful. Of course, there are exceptions to some navigation websites and search engine websites.