The concept of traditional media has emerged in recent years, because with the increasing extension of the Internet in our lives, there is a new term compared to the old media, which is traditional media.
Traditional media includes three major categories: First, some print media, such as newspapers, magazines, etc. The second category is television, and the third category may be radio. In fact, before the birth of the Internet, we mainly relied on these methods to obtain information and live entertainment. It dominates many aspects of politics and economy. It is indispensable to each of us. And after so many years, a complete operating system and business model have been formed.
Perhaps as society progresses, anything with the word "tradition" added to it will feel inconsistent with the times and will be swept away by the waves. With the rapid development of the Internet in recent years, there seems to be a voice that emerging media will replace traditional media. Because the world is developing and mankind is progressing, will those traditional and conservative situations keep up with our progress with the times? Here I can definitely say no. Others have been hating on how they compete and how the fittest survive. In fact, to put it bluntly, the relationship between traditional media and the Internet is like a big brother and a little brother, and I am reminded of a Chinese saying, brothers are united in the heart. Its sharpness cuts through gold.
After so many years of development, traditional media has become relatively complete, and television, radio, and newspapers will always be the throat of a country. It dominates the country's political and economic direction. It is still the main channel for people to understand current affairs. China is a big country with more than one billion people. According to statistics, there are already 300 million Internet users, but how many people read TV and newspapers. It should be several times this number. Every morning when we have breakfast outside, you will see someone holding the morning newspaper or listening to the radio. On the bus home from get off work, you will find various magazines tied to the seats. This shows that traditional media appears in our lives all the time.
The emerging Internet has only been in China for a few years. It does have many advantages over traditional media. Many young people like me around me may live on the Internet every day. Internet access is required for work. Entertainment at home is still online, and even the friends we chat with may have yellow hair and green eyes from across the ocean. The Internet is indeed fast and convenient, and has no regional characteristics. The most important thing is that it has set up a large platform for communication and interaction. So I think traditional media and online promotion should help each other, just like a big brother taking care of his little brother. This is a good combination. Only in this way can we achieve a win-win situation.
Combined with ourselves, Zhongqi Promotion is the best example of combining tradition and modernity. Zhongqi Promotion is an industry that combines the earliest Zhongqi Film and Television and the current Zhongqi Network. Zhongqi Film and Television is well-known in the advertising industry in Jilin Province, including "Wantong Jingu Tablets", "Wantong Jingu Patch", "Revision Star Shu", "Wantong Shangshi Analgesic Cream" and "Yizheng Anti-inflammatory and Analgesic Cream" These are all works we can be proud of. But as the company continues to develop and expand space, we find that the Internet is very important to a company and even individuals, so this year we have our own Zhongqi Internet promotion. Zhongqi's online promotion itself can better enable customers to understand us, Zhongqi, and it allows us to have greater room for development online. And it makes us good enough to promote and improve our customers.
First, film and television advertising is two-dimensional, which can be said to be a display-style publicity model. Its advantage is that it has a large impact and a wide audience, but it lacks interactivity. The network can conduct reasonable and extensive interactive communication, feed back consumer information at any time, and release the latest news from merchants. Only in this way can the best harmony between a buyer and a seller be achieved.
Second, film and television advertising is time-sensitive. Even if you want to buy all the prime time, it will only be a few minutes. A few minutes of promotion cannot be the most accurate or comprehensive summary of anything. And the Internet can do this. It can systematically sort out all relevant information and even rationally compare it with the information of competitors, giving consumers more rational and reasonable consumption and brand awareness. Moreover, online promotion and maintenance are long-term. The advertisement may be offline after the movie and TV show, but online promotion can continue. It does not have the huge cost of TV advertising, and there is no greater financial commitment and interest risk compared to merchants.
Third, film and television advertising requires good creativity and concepts, and online promotion is laying a solid foundation for film and television advertising. The Internet is a big stage. You can capture current trends and topics of concern at any time, and the Internet is relatively different from traditional media such as film and television. With freedom, you can better show your expressiveness to highlight yourself and establish your customer's brand.
Therefore, Zhongqi Promotion believes that successful promotion is the most appropriate combination of print film and television promotion and online promotion. They support each other. Both are indispensable. It's like the elder brother is a powerful middle-aged man, and the younger brother is a creative and energetic young man. If the two brothers work together, I think they will eventually become two words, and these two words are :success!
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