The previous article mentioned that Baidu Tieba is a "big piece of meat", but this piece of "meat" is surrounded by ambush from all sides: "hot-blooded" bar owners big and small, the Fifty Cent Party that can be seen everywhere, those who are jealous of "advertising" The large number of Tieba members makes it difficult for promoters to use their tactics. Therefore, we need to understand the rules (for Tieba Rules, you can search for "Baidu Tieba Promotion Rules and Precautions") and seek a glimmer of "vitality" under the rules.
This article will mainly share some of the more effective "vital energy".
Baidu internal portal
In Tieba, it is difficult for some less famous URLs to survive, but links with "baidu" in their domain names are flying all over the place. We can definitely take advantage of this for promotion. For example, first post a soft article or website or product introduction in a post bar where the management is not very strict and the atmosphere is deserted. Then write down the address of this post, add a sentence, such as: surprise portal, and then post it to those popular post bars. If you are still afraid of being discovered by the administrator and deleting posts, you can create one or two more transfer posts between the target group post bar and the post bar where the advertising posts are located. It is not recommended to use this method. Although the security is increased, the effect will be compromised due to too many conversions. The best solution is: apply to open a Tieba yourself, post a few posts about the content you want to promote, and draft the titles. Try to make sure that the titles of most of the posts in this Tieba are related to the content you want to promote. . Then the portals posted in other Tieba can be directly sent to the homepage of the Tieba you applied for.
In addition, you can also use Baidu to search for some keywords in your website that rank first on Baidu, and then send this address to the Tieba you want to promote.
Comments: Operation difficulty: medium-lower Survival rate: medium Effect: medium (judged based on promotion content)
Clever use of Tieba "culture"
Anyone who has done Tieba promotion should know that Baidu Tieba has its own "culture". During the promotion process, selectively inserting elements unique to Tieba will make it easier to close the distance with Tieba members and reduce their sense of "exclusion". For example, hand-typed signatures: In the Tieba forum, there are a large number of members who are unable to set up signatures due to insufficient levels, so they come up with a method of hand-typed signatures, adding this signature at the end of each post. Later, some members who could set signatures also began to post in this way. So how can we use this method to promote? Give two examples, such as the first one: the first line is the handwritten signature of a tragic person, the second line is my personal website: igou.com www.2gou.com , welcome to watch ~ the second type: the first line is the dividing line of pain in the balls In the second line, I built a personal website www.dot.2gou.com. Copy and paste it, and change the word "dot" to a decimal point to prevent pregnancy...
This method is mainly used for replying. When replying, it is best to be related to the content of the main post, and don't be too "rampant". Otherwise, a row of posts will be followed by your ID, which will easily attract the administrator's idea and delete you. . And it is recommended to use the second method. When promoting on Tieba, try to send as few links as possible.
Comments: Operation difficulty: Low (easy to get started) Survival rate: Medium Effect: Medium (needs to judge by dosage)
Focus on hot topics and start with the news
This is a time-sensitive method and is not sustainable, but as long as it is handled well, it can bring very good traffic in the short-term category. There are two modes of operation: from popular Tieba to hot spots and from the most popular hot spots to Tieba. The first is to compile a list of Baidu's most popular Tieba, and then look for relevant news hot articles based on the corresponding Tieba every morning. Copy this article to your own website, select part or all of the content, publish it on the corresponding post bar, and add at the end: Reprinted from wwwxxxcom (the address of the news post on your own website). The second is to find the most popular hot spots every day based on the Baidu hot list, and then find a few corresponding articles to post on your own website, and then publish them in more suitable post bars with target groups. The processing method is the same. Same as the first one.
Administrators generally adopt a relatively lenient approach to daily news posts in Tieba. As long as your news is relevant and valuable to Tieba, it will basically survive.
Comments: Operation difficulty: medium to upper (speed of seizing hot spots) Survival rate: medium to upper Effect: medium to upper (short term)
Fake link to deceive others: image jump
After Baidu made several adjustments to Tieba, the current Tieba has extremely strict restrictions on external links, almost to the point of deleting every one they see. For those who promote their website, the purpose is to make their website known to others. Although you can promote it by using text description as described above, it will never achieve an intuitive effect (you can jump directly to your own website with one click of the mouse). As the saying goes: The road is as high as the devil. In this case, we can use code to promote image jumps (there are already some technical articles on the Internet introducing image jumps in Tieba, for those who are interested) You can find it by searching). With image jumps instead of direct links, we can use it to develop some very effective Tieba promotion methods. In the next article, I will make a detailed analysis and introduction to this part of the content.
Comments: Operation difficulty: Upper Survival rate: Upper Effect: Upper
The rules of Baidu Tieba have been improving, so those who promote Tieba must also update their promotion methods accordingly. This is a tug of war. All we have to do is to find the rules, analyze them, and find the corresponding solutions. Those who are still ignoring the rules of Tieba and promoting their website or product naked (to avoid being harmonized, add brackets), it is difficult to achieve good results in the current Internet where more and more attention is paid to the value of user experience. of. Moreover, the random posting of advertisements on Tieba will also have a very negative impact on the living space of Tieba promotion. As a result, the rules in Tieba will only become more and more strict.
Copyright statement: This article first appeared on chinaz and was written by Li Zhou of iGou.com www.2gou.com . Please keep it for reprinting. The more you retain, the more luck you will have. The more reputation you have, the more success you will get.