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According to Sohu IT, with the Ministry of Industry and Information Technology’s website registration and review actions and the deepening and further strengthening of the domain name rectification storm, the recent traffic of many well-known website navigation sites has continued to decline. "There is a lot of knowledge here, but it is not very aboveboard. In summary, the promotion of website navigation stations can be described as 'very pornographic and violent'." When talking about how website navigation obtains traffic, a navigation website who has resigned So said the station staff. The so-called 'very pornographic and violent' mainly manifests itself in "the use of Trojans, malicious plug-ins, viruses, etc. to promote and force changes to user homepages." At this point, it is not difficult to understand that the website navigation traffic has plummeted. The reason is, The rectification storm cut off the website navigation station promotion channels.
Like other types of websites, website navigation websites are going through a severe test. Some personal website websites will be eliminated. At the same time, website navigation stations are bound to rise again and will be reshuffled. Next, let’s take a look at the effective strategies currently used by well-known website navigation to attract traffic and compete for a new round of client competition.
Hao123 has always been able to sit back and relax, sitting alone in the top spot among navigation sites, mainly relying on its own brand influence and Baidu's strong channel promotion and traffic injection. However, with the strong rise of a number of cutting-edge navigation websites such as 360 and 114la, I was not worried about hao123, but I also realized: "These two comers are not good. Will they usurp my throne in the future?" So they went around recruiting troops. Recruiting a group of strong soldiers such as Baofeng Yingyin and Qian Qianjingting, he bound Hao123 and supplied him with a steady stream of blood.
Faced with hao123’s actions, let’s see how 360 responds. According to Qihoo official announcement, the installed base of 360 Security Guard has exceeded 200 million. Since 2009, 360 Security Guard has increased the promotion of 360 Browser. In iResearch's September data survey, 360 Safe Browser ranked third with 44.65 million people covered, and its domestic share reached 15.8%. At the same time, when the user installs the 360 Browser, the user will be prompted to set the 360 Browser as the default browser, and the user will be prompted to set the 360 Navigation as the homepage setting. At the beginning of 2010, after investing tens of millions of yuan in "The World" browser, today it made another move to acquire the second largest mobile security manufacturer in China, Xianyi. Behind these multiple measures was the huge traffic injection into 360 Navigation. .
And 114la is not sitting still. While maintaining its usual high-profile hype, it recently announced that it will launch its own promotion alliance plan. Users will receive commissions from the alliance based on the promotion results of the 114la website. 114la has great expectations for this, hoping that like its open source strategy, it can win the active support of the majority of users, thereby bringing it the expected traffic accumulation effect.
Compared with the high-profile forays of the first three, Cooler 123, which has always maintained a low-key style, did not remain silent this time and was also involved in the client competition. Following the low-key cooperation agreement with Internet cafe operator giant Shunwang at the end of 2009, Gengku 123 was set as the homepage of all its chain Internet cafes. So far, Gengku 123 has reached cooperation agreements with more than 1,200 Internet cafes across the country. Compared with the past, in the system field With relatively weak investment, Gengku123 officially stated that it will invest more promotion efforts in 2010. In addition to the Rain Forest Wind and Depth systems, everyone will see more of the Cool Fish intelligent installation system.
Under the current multiple impacts, where will the website navigation station go? How to survive and thrive in the context of competition among rivals? In the gradually standardized network environment, can the website navigation station achieve a new round of rebirth, break out of the cocoon, and travel around the Internet in the coming spring? We'll see!