Because the website is simple to create, has a clear profit model and is rich in profits, it has become the number one way for many webmasters to make money. I happened to be working on a navigation station project with my friends during this time, and currently have 100,000 IPs. I am very happy to be able to make some attempts on the website website profit model and share it with you here.
As we all know, the common profit methods currently on the market for website websites can generally be roughly divided into the following three types:
1. Search sharing advertising
Search sharing advertising is the most common and the largest proportion of revenue for website websites. Judging from my actual operating experience, this revenue will account for more than 70% of the total revenue. There are currently three alliances providing such advertising cooperation, namely Baidu, Google and Sogou.
2. CPA advertising
Registered advertising on Xiaonei.com, Taobao Dangdang and other classified advertising are collectively referred to as CPA advertising (pay-for-performance advertising). This revenue accounts for about 20% of the website’s total revenue. Among them, Dangdang and Orange ads have the best effect.
3. Monthly advertising
After the website reaches a scale of about 8W IP, it can continue to receive some monthly advertisements. But most of them are advertisements for lottery tickets, sex products, etc. that have a borderline with the law. The risk is extremely high.
It can be seen from the above that currently accounting for 70% of the revenue source of website navigation is search sharing advertising. Let’s take a closer look:
1. Baidu search is divided into:
Baidu's default starting share for website searches is 30%, with a maximum of 45%. The K number is very serious (my account was blocked due to plug-in promotion on the website, and all my income of 30,000 yuan was withheld by Baidu, which is extremely disgusting. This is the main reason why I announced this method). It is also rumored that Baidu’s policy on website websites will become increasingly tight, and in the future it will only retain sharing cooperation with a few large websites, such as 9991, 114la, etc.
2. Google search is divided into:
After my Baidu account was blocked, I worked on Google search ads for a period of time, because Google’s recognition among ordinary Chinese netizens is relatively low, and sponsor ads are not as concealed as Baidu’s integration. Therefore, the total income is nearly 30% less than that of Baidu. I once thought that if Google could be close to Chinese people's habits in terms of experience, its revenue sharing could be 20% higher than Baidu's. Its market share will definitely leap forward qualitatively. Unfortunately, Google’s belief in not doing evil has limited its development. Of course, the income is less, but very stable. Get money every month.
Sogou's search revenue sharing has never been done before, so I won't make a detailed evaluation here. The data obtained from friends should not be as profitable as Baidu and Google.
Key point: The new profit model is revealed, it allows me to earn 1,000 yuan a day:
One night after my Baidu account was blocked for a period of time, I tossed and turned and couldn't sleep. Suddenly, I had an idea and thought of a very good profit model, which kept me excited all night.
Judging from the statistical data in the Baidu account, the daily search volume of the search box of my website is close to 200,000 PVs. Why not make use of this resource yourself and build your own search engine, where you can place whatever ads you like? I immediately analyzed the advantages and disadvantages in my mind:
Baidu and other affiliate ads can only be displayed when keywords appear. This means that if I search 200,000 times, the number of Baidu promotion ads may appear less than 40,000 times. (Most of them are displayed after searching for business-related words such as dry cleaning and second-hand cars. Generally, netizens cannot generate income by searching for popular words such as Kaixin.com and qq. At least 160,000 of the 200,000 searches are for common words [2/ 8 principles].
Baidu is serious about blocking accounts, but Google is very open-minded and has very little manual intervention. If I make a search engine and place my own Google text ads at the top of the search results. In 200,000 searches, ads can be displayed for all words. Unlike Baidu Alliance, only 40,000 words are displayed. You can imagine the consequences!
Early the next morning, I immediately bought a ready-made PHP search engine program from the Internet to test. Afterwards, it was shown that the income from Google ads after such a transfer was more than doubled compared to direct Google search affiliate ads. The stability of payment collection is also very good! No need to look at Baidu's face! (I recommend the author of the PHP program "Feng". His QQ is 383581187. His service attitude is very good. He modified a lot of small CSS styles for me for free. I need Friends who have PHP search engine programs may wish to buy them from him. The data is stolen from Baidu. The ready-made search engine programs are very practical and cheap, only costing 380 yuan.
Regarding program effects and revenue effects, I prefer data to speak, so I will post real screenshots here. It is also for everyone to understand the model I announced more clearly.