Mastering soft article promotion methods is one of the essential skills for an online promoter. It should be said that soft article promotion runs through the entire online promotion work. No matter what kind of promotion method, soft articles are inseparable. In the past two years when hard advertising is no longer strong, soft articles have begun to occupy the main position, and will continue to have strong momentum. This detailed explanation of soft article promotion methods is also the skills and ideas that Peng Yucheng has summarized over the past few years in online promotion and marketing work. I hope it will be of some help to everyone. The well-known Wong Lo Kat incident, Pizza Hut incident, and Vancl Eslite all made good use of soft article promotion to enhance brand influence and bring huge sales. Therefore, if you make good use of soft articles, I believe that no matter what product is promoted, it will generate huge sales. Effect. Without further ado, let’s get into today’s topic.
1. The purpose of soft article promotion
1. Bring sales
The best result is to bring sales through soft article promotion. If you sell more products, you are not afraid that others will not remember you. Moreover, the customers brought through soft article promotion are more sticky than ordinary promotion methods, which Peng Yucheng is deeply aware of. And if your product is good, it will also bring a lot of sales through word-of-mouth spread among customers.
2. Increase influence and visibility
I suggest you take a look at Vancl Eslite’s promotion strategy. Most of it relies on soft articles for promotion. Looking at Vancl Eslite’s current popularity and sales, it’s really quite impressive. Of course, there are other well-done soft article promotion cases, so I won’t list them all here. Mou Changqing, whom everyone is familiar with, basically relied on soft articles to successfully promote several websites, such as go9go link exchange platform and webmaster navigation.
3. Visits and inclusion
This purpose is for your own website. Generally, you need to update pseudo-original or original articles and do appropriate optimization work to improve the ranking of keywords and bring traffic. A well-done website can improve its long-term performance through this method. Ranking for last keywords brings a lot of traffic. Some friends may say that posting hyperlinks in forum posts can also bring traffic. This is true. However, the state now strictly regulates forums, and forums also strictly regulate members. It is not so easy to easily put links.
2. Places where soft articles are often used
1. Portal website
We may all see this form of soft articles every day. If you don’t believe me, go check it out on Sina or NetEase. They often post some user experience, news about new product releases, etc. to talk about how good the product is from the user's perspective. However, this is indeed a very cheap and high-quality way. It can also be summarized as a promotion method that relies on online media promotion and soft articles. To do it well, you need more professional writers and publishing channels.
2. Forum
I won’t go into too much detail about the forum’s soft articles. I believe everyone is very familiar with this area. Nowadays, it is almost impossible to find any well-known forum that does not have soft articles. These soft articles are really soft, so soft that even the forum moderator cannot distinguish whether they are advertisements or ordinary posts. But now everyone is wiser and will find ways to deal with the forum boss or administrator, so that he can easily post some soft articles on the forum. I admire you!
3. Industry websites
This depends on your own product. If your product is aimed at doctors, then websites about the doctor industry, especially those that are more authoritative, can be used to publish soft articles. The method is similar to that of portal websites. Generally speaking, publishing soft articles on industry websites is more targeted and effective than portal websites.
3. How to promote soft articles well
1. To learn good soft writing, first make pseudo-original soft writing.
If it is difficult to distinguish what is a good soft article, Peng Yucheng has a few suggestions for everyone. On the one hand, we can look for it from some soft article case websites and blogs. On the other hand, we can look for posts with high clicks in some relatively popular forums, learn how other people operate them, and then we can make slight modifications and add You can post your information on other forums. But don’t look for posts with millions of clicks, because everyone has seen these posts, and not many people will see them if you send them.
2. Things that need to be paid attention to when writing original soft articles
There are too many articles on soft writing skills on the Internet. Each author has his own summary of experience, and many of them are well written. Peng Yucheng also shares with you his usual way of writing soft articles here, and asks for your advice. Soft articles must be useful to users and have real content. Otherwise, if users don’t react after reading them, it will not be a good soft article. Secondly, the content of soft articles should be slightly controversial, and this controversy is of great concern to everyone. In addition, the content of the soft article should be coupled with the author's unique thinking perspective. Users will be attracted by the content of the soft article. This article will feel different from other articles of the same type of product. Such soft articles are also more likely to attract attention.
3. Choose a platform
With good soft articles, you should let as many targeted users know as possible. Let’s give a simple example. Like many webmasters with blogs, after writing articles, they will post them on some webmaster websites with high attention to share their experience summaries with more webmaster friends. The more platforms they can send to, the better. Focus on posting those that have attracted a lot of attention. High website.
4. Maintenance summary
You won’t know until the soft articles are effective until they are published, so after each soft article is published, make a summary within a period of time to summarize which types of soft articles users like to pay attention to, what are the reasons for the soft articles that are not effective, and which publishing The platform has the best effect, etc. This can continuously improve the level of soft article writing and soft article promotion.
This is almost the end of the detailed explanation of soft article promotion methods summarized by Peng Yucheng. This article should have been written not long ago, but I have postponed it until now because I have been too busy recently. I hope everyone can point out the wrong places. At the same time, everyone is welcome to join the new network. Promotion and discussion group 7 (74891679) to discuss and solve problems together.
Author information: Original by Peng Yucheng, a member of the Blue Beacon Team. For more articles on online promotion experience, please check Peng Yucheng’s nest ( www.jrchen.cn ) or search for "Peng Yucheng". Welcome to reprint the blogger's original articles, please keep the author information, thank you for your cooperation!
The personal space of the author jrchen. This article only represents the author's views and has nothing to do with the position of the webmaster network.