Is blog promotion important? If you ask 10 webmasters, I believe 10 webmasters will answer that it is important. Indeed, blog promotion has become an indispensable promotion method among free online promotion methods, but it is not easy to do a good job in blog promotion. Peng Yucheng also started to get involved in online promotion work through blogging. It can be said that he still has some feelings about blog promotion. Today I would also like to share with you some tips that I have summarized in blog promotion, and please give me your feedback!
I divide blogs into two types: one is an independent blog, such as Peng Yucheng’s Nest and Jiang Likun’s blog are independent blogs. This kind of blog requires a program, domain name, and space to be built in order to run; the other is a BSP blog. For example, Sina Blog, Blog Bus, and Hexun Blog can be owned by just registering a user name for free. They are also the most necessary carriers for blog promotion. To promote your blog well, you need to meet the following three important conditions:
First, choose a blogging platform
Not long ago, a friend who joined the online promotion QQ group asked me why no one read the blog I created, let alone commented on it, and it usually took a lot of time. When Peng Yucheng asked, he found out that this friend had created about 20 blogs, all of which were little-known industry blogs with poor functionality and low popularity. Who would be willing to read blogs like these?
Therefore, choosing a blog promotion platform is actually very important. We don’t seek more, only “fineness”, and “fineness” needs to be examined from the weight and popularity of the blog. According to Peng Yucheng’s observation, blogs with relatively high weight and high popularity include: Sina Blog, NetEase Blog, Sohu Blog, Tianya Blog, Hexun Blog, and Blog Bus. If you want to do a good job in blog promotion, it is recommended that these platforms open blogs. Baidu Space is ignored here, because the weight of Baidu Space is really not flattering, and the space is often blocked. For details, see: Analysis of Blog Promotion Case "Baidu Space is Blocked"
Second, determine the blog positioning
Blog positioning refers to what kind of blog to build. Many friends will only think of building a blog with the same name as the website or company name. This idea is correct. But if you want to do a better job of blog promotion, it is very important to build product blogs and third-party blogs. In particular, you can build third-party blogs to create celebrities, which can achieve unexpected results. For example, if you are promoting virtual hosts, if you build a virtual host expert blog to provide virtual host-related Q&A services to friends who need virtual hosts, make this expert a star in the industry, and recommend the virtual hosts you sell when appropriate. Host, I believe many fans will flock to buy it, because these people believe in the products recommended by this expert.
If you pay attention, you will find that there are many third-party blogs like Sina Blog. To put it bluntly, this kind of third-party blog content is composed of soft articles. On the contrary, this kind of blog is the easiest to please users, because users feel that the content is very close to them, and there is no need for hard advertisements to be so direct and fierce.
Third, achieve blog promotion goals
Doing the above two points well is just the basic work of blog promotion. The most important thing is that we have to achieve the promotion goal of building our blog, but this needs to be weighed by ourselves.
Building a blog with the website name or company name can enhance the brand and visibility and let more potential customers know about the company's products or other services. However, it is relatively difficult to use the blog platform itself for promotion, because everyone knows that you are a company. I know that you are advertising, so no one will take the initiative to come to your blog to read your blog posts or leave messages to interact.
However, we can use these highly weighted blogs to do keyword optimization. The method is exactly the same as updating our own website. We need to pay more attention to the selection of titles, first paragraphs of content and keywords, especially long-tail keywords. Keywords, the density of keywords in the article can also be increased more than usual. In this way, we can improve the keyword ranking through blogs and allow users who search for keywords to visit. Sina will generally achieve better results on Google, and NetEase will have better results on Baidu.
Building a third-party blog is easier to promote. In addition to using the weight of the blog to rank keywords, we can also use the blog platform itself for promotion. Therefore, the username, avatar, nickname, and blog description can all be set according to your own requirements. The more attractive the better. Secondly, add more popular circles and friends with a large number of friends. If your promotion area has been selected, then you can add local friends and circles. The main purpose is to let more people know about your blog and blog. You should also comment on your friends’ blog posts frequently, so that your friends will remember you and follow your blog.
There is another trick for promoting third-party blogs. Pay attention to collecting blogs in the industry or that everyone is more concerned about. When these blogs are updated, try to get the first few pages to comment, and at the same time explain to everyone to pay attention to your blog. However, it is not easy to do this job well. A few days ago, the author found a blog observation tool, which can detect the updates of designated blogs at the first time. However, Peng Yucheng did not try it successfully. Instead, he wanted to find friends around him. Develop such a tool to facilitate friends who need to promote their blogs. If it is developed, I will tell everyone as soon as possible.
The above are some of the experiences that the author has summarized since doing blog promotion work. If there are any mistakes, please criticize them.
Author information: Peng Yucheng Source: ( www.jrchen.cn ). Welcome to reprint the blogger's original articles, please keep the author information, thank you for your cooperation!
Thanks to Peng Yucheng for his contribution