Regarding search engine optimization articles, China Yalong has only drawn a search engine optimization map before, and I have always wanted to write some intersecting articles. Today, a buddy asked China Yalong to exchange friendly links. China Yalong talked about the exchange. The link standard when linking.
1 The first thing to check is whether it has been included. If Baidu or Google does not include it or only rarely includes it, it must have been deleted or downgraded, or it is a new site. It basically has no weight, so it will definitely not be changed.
2 The second step is definitely to look at the PR. If the PR is equal to or higher than mine, you can also consider it. If the PR is like a small one with a high Alexa ranking, you can also consider it. If the PR of the channel homepage of a large portal is smaller, you can also consider it.
3 Third, China Yalong depends on whether this site has a certain correlation with my site. China Yalong is an English portal and English training. If it is a website selling medicine or a furniture portal, it must not be relevant. The website will definitely not be changed.
4 Fourth, it depends on the snapshot time. If it has not been updated quickly for hundreds of years, it will definitely not be changed. Our snapshots are all taken on the same day, and the snapshots I change must be within three days at least.
5. Check the position of the Baidu homepage. If it is not at the first place, it may have been demoted. Don’t change it!
6. Look at the export links of the other party's website. If there are too many, don't change them. Generally, the best are thirty or forty. The more exported links, the more dispersed the weight will be. Also check what links are exported. If the exported links are all private server links or links with pictures of beautiful women that don’t look sexy, don’t change them. Sometimes I also look at the PR of the other party’s exported link.
7 For the sake of our brand image, China Yalong will also look at the template and layout of the website. If the template is too ugly, I won’t change it because it will damage our brand image.
8. If it is an authoritative website, you can also change it to a different one, such as a government website, a local portal website, a large portal channel page, a charity website, etc.
9 Our Alexa ranking is relatively high. Of course, we sometimes consider this issue. Our ranking is around 60,000. We should at least change to a site that is ranked within 200,000.
Thank you China Yalong for your contribution