Broadening seo: Baidu optimization - how to increase the weight of the website on Baidu?
Baidu is the world's largest Chinese search engine and one of the world's top 10 websites, covering 95% of Chinese netizens. It has an authoritative brand image and is the most valuable corporate promotion platform. SEO optimization of Chinese websites is mainly optimized for Baidu, and Baidu's ranking mechanism can be said to be ranked based on the weight of your website on Baidu. Therefore, the weight of the website on Baidu is the top priority of Baidu optimization.
To improve the weight on Baidu, you must first understand what Baidu weight is. Baidu weight means that our website is recognized by Baidu, so that the information on our website (that is, the key to the target) can obtain a good ranking in Baidu search (that is, the keyword ranks high in Baidu search), thereby obtaining better results. of traffic. Baidu weight can also be said to be a recognition of the website in Baidu's ranking mechanism.
Now that we know what Baidu weight is, let’s take a look at the performance of Baidu weight?
1. The frequency of Baidu snapshot updates. The higher the update frequency, the higher the weight;
2. Site: The position of the home page. Generally speaking, if the home page of the site is the first, it means that the website has not been downgraded (some are caused by the weight of the home page of the website being lower than the weight of the inner pages. Generally speaking, the weight of the home page is higher than the weight of the inner pages. So this is also problematic);
3. Keyword ranking, which is a direct expression of weight;
4. The number of included websites increases or decreases. If the number of included websites decreases instead of increasing, it indicates the possibility of losing authority;
5. The increase or decrease in the number of external links to a website is the same as the number of included websites.
Friends who have done friendly links should know this. Now friendly links will have requirements for each other. What Baidu optimizes is to value the weight of your website and decide to link with you.
Baidu weight is the key factor that affects the ranking of website keywords in Baidu. So when we do Baidu optimization, we must increase the weight of the website on Baidu.
So how much weight does Baidu weight give to your website based on those factors?
1. The quality of the website content. The website content includes the title and description, whether it is original, whether the content is rich, and whether it is related to the website theme;
2. Whether the website structure complies with search spider crawling;
3. How many other websites recognize the website, that is, how many external links it has;
4. The frequency and regularity of website content updates;
5. Whether the factors of the website domain name, including the domain name time, have been K-passed;
Probably these five major factors affect the weight of the website on Baidu. If we know the influencing factors, then we will make strategies and implement optimization according to these influencing factors to increase the weight of Baidu. Based on these factors, diagnose what part of your website is not doing very well. Check them one by one and break them down. Your website's weight will be improved, and your website's keywords will have a better ranking on Baidu. Your website will It’s a profitable website!
Article from: http://www.comseo.net
Thanks to gcldbs for your contribution