Since Baidu Million acquired hao123 and Google launched 265, navigation websites have sprung up like bamboo shoots after a spring rain all over the country, up and down the Yellow River. Famous ones include 114la, 360 Navigation and other latecomers.
I think there are two reasons why this happens. First, the technical threshold for navigation websites is low. There are various navigation website programs all over the network. Sometimes you only need to know how to modify the A record to set up a navigation website. The website does not even need to be modified except for the name; secondly, the time and energy required to navigate the website is much less than other types of websites - the navigation website does not win by the amount of information, and you do not have to be as organized as a portal site. Copy and paste or write a piece of code for automatic collection every day. You only need to pay attention to the major famous navigation sites every day and add the websites you think are valuable to your own site.
So, the threshold for navigating the website is so low, is it possible to just create a program, promote it on the website, and then wait for the traffic to soar? Impossible.
A navigation website, if there is nothing special, will never be the opponent of 114la, hao123 and 265. In terms of information sources, you are not as good as them; in terms of technical support, you are not as good as them; in terms of user base, not to mention.
Therefore, traditional and simple copying of website navigation will almost lead to a bad cycle of exchanging large amounts of advertising money for IP. When you stop advertising one day, your IP will also start to decline. Of course, you can try viral promotion, but the consequences of this kind of promotion are to set yourself on fire, which is no less than drinking poison to quench your thirst.
So, where is the way out for navigation websites?
That’s right, vertical navigation. Tang Jun said that if you develop, then you should pursue differentiated development. There is no future in cookie-cutter things. If you find it difficult to navigate vertically in the industry, you can choose vertical navigation in the city. There are nearly 100 cities in China with a population of more than 2 million, and many cities do not have their own website navigation. The city classification navigation of comprehensive navigation stations is often not comprehensive enough. Pure urbanization navigation lacks broader content - people in a city cannot only visit this city's website, which is unrealistic. When doing city vertical navigation, the key point is to combine popular websites in this city with popular websites on the Internet. If you are in a city and understand a city, why not try to be the navigation market of this city? My website was only launched in January, and it only took 3 days to be included in Baidu (no exaggeration). Now it's 'Dalian Website Navigation' 'Keyword Baidu ranks fourth.
My website is www.0411ren.cn , welcome to visit and communicate
The personal space of the author Atomic Sail. This article only represents the author’s views and has nothing to do with the position of the webmaster.com.