How to make a website profitable is the question I have heard the most in recent months. I believe that most so-called experts in the Internet marketing planning industry are scratching their heads with this type of question. However, I have summarized the three key points of making a website profitable from the experience of running my own website and consulting some experts. However, these three key points are also what I am currently practicing and exploring, and have not been verified in practice. If there is anything wrong, please send your suggestions and opinions to Peng Yucheng’s website.
First: Choose good products
Products can be physical, virtual, or services. Taking physical products as an example, to choose a good product you need to clarify several factors: product price, product quality, profit margin, brand influence, supplier reliability, sales support, after-sales service and a series of issues. In fact, every industry must have several leading products. As most personal webmasters who want to make money, especially those who have plenty of time every day, if you cannot produce the best products in your chosen industry ( Most people don’t), so choosing one of these leading products to sell on a consignment basis is also a good choice. With a good product, you can basically make money with just a few "jumps".
Second: Strive for effective traffic
Effective traffic also refers to target traffic. To obtain target traffic, it is very important to select an online promotion suitable for the website itself. If you don’t know which method to use to promote your website, it is particularly important to learn from websites in the same industry and strengthen online promotion learning. Finally, make the online promotion method to the extreme, be detailed, and persist. I believe that the traffic will increase day by day. Different industries may have large traffic gaps, which can be analyzed from the Internet habits of the target user groups. However, as a sales-oriented website, it is enough to bring targeted target traffic and do a good job in conversion rate.
Third: Websites with high conversion rates
The conversion rate of the website is the most important factor in whether the website can be profitable. No matter how high the traffic of your website is, if no users buy the products of your website, it will fail. On the contrary, if the conversion rate of the website is very high, it will bring most of the traffic. It is garbage traffic and it is also a failure. If you want to build a website with a high conversion rate, Peng Yucheng thinks that you should at least do the following aspects:
1. Able to bring target users through online promotion work. It must be the target user;
2. The website must retain customers. For example: the website design makes users like it, the website copy description makes users feel good, the authoritative picture display makes users trust the website, and the shopping process makes users convenient, etc. are all important reasons to attract users to stay;
3. Do a good job of guidance. Active guidance from pre-sales consultation customer service, detailed product comparison introduction, promotional information, etc. can guide users to purchase products.
4. Obtain user information. Through the first three points, you must at least guide customers to register on the website. If your website does not have a registration function, it is necessary to use IM online chat tools to obtain real user information. This type of information is a very important and reliable target user. Information, if no sales are generated this time, we can do product promotion at the appropriate time through phone calls, text messages, and emails in the future, which is also very important to promote sales.
In fact, there is one most important prerequisite for completing the above three major points: how to make users trust your website and products. Once this problem is solved and the three major tasks mentioned above are done, it will be easier for the website to gain greater profitability. Peng Yucheng will also talk in detail about how to make users trust the website when he has time. Everyone is welcome to come and participate. Welcome everyone to join the 7 advanced group for online promotion discussion: 74891679, to communicate and discuss online promotion issues together.
Author information: Peng Yucheng website: ( www.pengyucheng.com )
Thanks to Peng Yucheng for his contribution