Last year, a friend of mine in Tianjin heard that I was building a website and said that he knew Li Xiang, CEO of Paopao.com, and was a friend of his classmate. I was overjoyed and quickly urged him to visit him when he had time and help me learn some lessons. A few days later, my friend came to visit me and brought me four words for running a website: originality and shooter. In addition, based on my own experience, I added two words to it: authority.
The six-word guide for industry website operations: originality, gunner, and authority.
An expert can tell the weight of these words at a glance, but all he sees is just a few words. Although Zhang Changdong has not made any great achievements, he is willing to offer advice and hope that these few words will allow webmasters, especially industry website operators, to learn some experience. Let me tell you one by one based on my experience.
Experience the power of "originality"
Regarding content originality, whenever people ask me and discuss website operations with me, the first thing I look at is the content. If you are serious about running a website, just relying on some skills is useless without good content. Not only does the content need to be original, but it also needs to be useful, unique, and new.
We have seen that many websites have put a lot of effort into content, gathering industry experts, professional writers, translating foreign websites, etc., which is worth learning from. I mentioned in the article "One Year Summary of Industry Websites" that through its own original creation, Sweater.com achieved PR of 4 in just a few months. Baidu included many of them and updated quickly. It doesn’t matter whether it is profitable or not, it is just the website itself. Only good content can be called a good website. The website also achieved profitability within one year of operation. It must be said that this is the power of originality.
To make a profit on your website, you must be a good “shooter”
What does the website rely on to make money? It relies on advertising and corporate advertising. If you can make customers feel value for money, the website will be profitable. The website is a media. It must learn to package itself, package the enterprise and promote it in order to bring benefits. This is the nature of advertising. In addition to hard advertisements, there are also recommendations, brand cooperation, promotion soft articles, etc.
An advertisement on a website cannot simply hang a few pictures or publish a soft article. Be able to truly find customer needs, find your own advantages, find the best combination of marketing, and convey the corporate image and products quietly. The rankings and recommended products you see are nothing more than what gunmen do.
Anyone who has watched the Spring Festival Gala knows this. CCTV Spring Festival Gala teamed up with well-known actors and advertising manufacturers to blatantly add "pebbles" to our New Year's Eve dinner. The Spring Festival Gala is a shooter, standing from the standpoint of an advertising manufacturer: "What you are watching is not a program, but our advertising."
Although it is not glorious to say, if you cannot be a good "shooter", you cannot earn income.
Why he can blatantly put "pebbles" he doesn't like into his meals during the Spring Festival Gala is because of his "authority", because he has the largest audience and the highest reputation.
Only by establishing the "authority" of the website can we make all the difference.
Just as QQ is authoritative in chat, Tianya and Maopu are authoritative in forums, Sina and Tencent are authoritative in news, the popularity of an authority cannot be lost in a short period of time.
Take Sweater Network as an example, how to establish its own authority? 1. It must have authoritative articles; 2. It must have authoritative people joining; 3. It must have authoritative influencing events.
The website has been committed to organizing China sweater industry forums since 2008, and has now held more than ten tours. It has visited major well-known sweater bases and towns across the country, and has truly established its authority in the sweater industry.
The website cooperates with well-known sweater brands and textile machinery companies to introduce the latest developments, technologies, and products, establishing authority in information;
The network has established column blogs for textile associations and industry experts, and regularly interviews well-known entrepreneurs and association experts to search for treasures and ask for directions. Their opinions in turn increase the influence of Sweater.com, establishing Sweater.com among industry professionals. authority.
The website plans a sweater enterprise brand index, allowing each enterprise to take the initiative to accept the survey of sweater website, show its own advantages, strive to be ranked in a certain ranking, and use its strength and sweater ranking to expand the influence of the sweater enterprise itself.
Authority makes the website invincible!
In short, when operating a website, we should pay attention to three major aspects: improving the strength of the website itself, mainly improving the content; strengthening website cooperation to find profit points; expanding influence and establishing its own brand.
Zhang Changdong is an information expert with five years of experience in magazines and websites. He is currently the operations director of Maoshan.com ( www.maoshan118.com ). QQ: 287274958, welcome to exchange website operation experience with everyone.
Author Pizi's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.