I have already told you a lot about SEO optimization, online promotion, and website optimization methods. I also feel that I have said a lot, but it is very difficult to really do everything I say well. Moreover, SEO is an industry that is constantly advancing with the times, so this requires us to be flexible in dealing with different problems and different time periods in actual work or research. Today I will mainly talk to you about what types of websites search engines are mainly friendly to. Because what we do is to build websites and interfaces that are conducive to search optimization. Then when we are familiar with this aspect, we can deal with each aspect in a targeted manner, so that the success rate will be higher. In fact, building a website that search engines like is ultimately a website that users like and recognize.
1. The relevance of the website theme and content.
The establishment and promotion of any website must have its own theme. That is, what theme content does my website provide users with. After determining our theme, the later content of our website will mainly revolve around this theme. For example, it is feasible to subdivide this theme and generate several sub-themes. So when users have needs in this area, if they search for your website and enter it again, they will find, wow, this is exactly what I am looking for. Then it is an invisible affirmation of your website. In other words, the next time a user needs to know about this knowledge or service, he will know your website as the first impression. So for promotion, old customers have been attracted, so what we do is develop new customers. When old customers visit your website multiple times, they give the search engine a vote of confidence, and your website earns enough points in the first impression of the search engine. At this point, do not insert recent hot keywords that are irrelevant to the article in order to capture traffic. This will do all harm and no good.
2. Website practicality.
This can be analyzed from the user's perspective. A very important reason for search engines to value your website is user demand. It can be said that how many users need your website content and services. This means how many people your website can bring benefits to. We can also understand this very well. Only when our website is visited and visited by more people can the value of my website be reflected and the weight of my website will be higher. Then what we have to do is to establish user needs and websites that users are more concerned about, such as housing, health, education, etc. Of course, these are very common topics. Then we can understand how useful the website is to users by observing the time users stay on our website pages and the number of times they add to favorites. And when you find that there is a considerable amount of IP incoming traffic and the time on your page is too short or that the number of views of your articles and products has basically not increased, then you should consider whether to reorganize the content and theme of the website, and Or do some research in this area, such as what do you want to add to this website.
3. The authenticity and authority of the website and web pages
The importance of this to search engines is self-evident. The most important influencing factor in this area is external links. The more high-quality external links there are, the higher the authority that search engines will assign to the website and web pages. Of course these are all natural methods. As for the method of increasing external links, the author has already mentioned in the previous article "Six elements for finding shortcuts to external links in the new era", you can check it out. There is also the construction of the authenticity and authority of the website itself, such as website domain name registration time, expiration time, website server stability, copyright, and privacy policy, etc., which can bring more authoritative attention to search engines. Another thing to say is that for high-quality external links, links to websites of the same type are far greater than links to irrelevant industry websites, and even PR value is a secondary consideration at this time.
4. Last but not least, content is king.
In fact, this sentence has been known to everyone. That is, no matter what promotion methods are used, whether it is SEO optimization, the most important thing that can change the impact of the website most is the content of the website itself. People on the Internet have always said that Baidu relies on content and Google relies on external links. So here, what I want to say is that no matter what engine is built, website content is the real decisive factor. As for the content of the website, it is not copying other people's content, reposting other people's content, nor is it junk content. It contains a large number of high-quality original articles. Only with a large amount of original and high-quality content can your website establish a relatively good reputation and status in the user's new website. Then the user will definitely visit your website next time they need it. Think about it, who would be willing to read a piece of content that has been reprinted hundreds or even thousands of times? Even if you read it, you won’t be able to read it. So the same is true for search engines. A website that only copies other people's stuff and junk stuff, do you think it can give you a place in its rankings? Of course, original articles are indeed a headache for everyone. Firstly, they lack time, and secondly, they lack experience or have little experience in this industry. This requires everyone to accumulate more knowledge in this industry and communicate with the majority of webmasters. To communicate, I have introduced the detailed ideas before "Methods and Ideas for Creating Original Articles".
Finally, let me tell you that any ideas and methods are only temporary and are not set in stone. To do a good job in SEO, the most important thing is to innovate and advance in ideas. It is not difficult to learn SEO knowledge well, but the difficult thing is to learn it well in a lifetime. I hope everyone can communicate with Xiaotuo more and look forward to your opinions and comments.
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