I raise this point of view today because there are currently many websites online, and promotion is a key point. No matter how excellent your website is, it will be useless if no one browses it. Now is no longer the era of "the smell of wine is not afraid of the depth of the alley", your stomach If there is something in it, you must tell everyone about it, which is called promotion. Among the many promotion methods, soft article promotion should be relatively economical and efficient. You don't need to invest too much energy or spend money. As long as you are willing to learn and practice, you can basically write soft articles, but the quality is different.
But there is a trend in current soft article promotion, which is to first publish on popular websites and forums. This is true, but the wrong thing is that you forget your target group!
Nowadays, admin5 and Chinaz are full of soft articles, from local portals, personal blogs, companies, and Taobao users (by the way, I also work on Taobao websites). They are emerging one after another, and everyone is swarming. When sending soft articles to A5 and chinaz, have you ever thought about your audience positioning?
For example, if you are an educational forum, which contains education, teaching and student materials, and you also come to A5 to post soft articles, do you think users on A5 will come to your forum? Even if it does, it is only a short stay and does not do any good to your forum. It just adds a few IPs (which may be useful if you are selling traffic).
As far as I am concerned, I am a Taoke (the reason why I don’t say "Taobao" is to prove that I was exposed to Taobao from the beginning, and later changed the name to Taobao) website. I went to Posting this article here is not to bring traffic to my website, because my target customers are people who buy things on Taobao, but the people here are not my potential customers. What I need is to visit some more popular people. I post soft articles on shopping forums and women's forums. This kind of traffic conversion rate is high and can bring me real income. Therefore, "soft articles" must be delivered to "soft mouths". Only if they are in line with the other party's appetite can you take money out of the customer's pockets!
So the experience I want to share with you today is to first lock in your target group and then promote it, so that you can get twice the result with half the effort. I wish everyone a bright future online!
This article is original and originally published by admin5, the webmaster of Kutaofang http://www.kutaofang.com . Please keep the link for reprinting. Thank you! I hope everyone can actively communicate with me. Communication can accumulate connections, and connections are also the key to building a website. !
The author wants to hack the personal space that cannot be hacked. This article only represents the author's opinion and has nothing to do with the position of Webmaster.com.