Overview: I once wrote an article about how to build a website and the promotion direction after the site is built. It did not involve how to promote the skills. Now it seems a bit old-fashioned, but it is also practical. This article mainly focuses on Taobao customer promotion. Some tips and experiences in soft copy writing for websites or products!
The topic of promotion cannot be avoided after the website is launched. Many webmasters feel that there is no way to start the promotion, or they feel that their efforts are not in the right place. Especially Taobao webmasters, because many of them have never had any experience in building a website. Although there are many experiences and insights in this area on the Internet, it still takes time to truly understand and digest this knowledge, and other people’s experiences and insights are not very useful to you. It’s not necessarily effective. There are a lot of experiences written on the Internet that are actually aimed at network experts. For them, they can get very good results by doing it easily, but for those of us who are not experts, , it is not an easy thing, it takes a lot of effort, but the effect is very unsatisfactory. I think this is also the biggest problem faced by novice webmasters: How to promote the website to get twice the result with half the effort?
Of course, there is no free lunch in the world, and there is no good reward without effort. In your opinion, those useless efforts you have done before are actually not useless. Failure is the mother of success. If you fail more, you will be closer to success! In my opinion, those failures are actually the accumulation of experience. It can tell you what things you do have no effect, and what things you do will produce ideal results. Over time, your experience is enriched and knowledge is accumulated. One day, you can easily promote your products and website!
I'm going too far. Could the cameraman please zoom in on the camera? Yes, just like that, facing me! :)
Closer to home, let’s talk about the soft article writing skills for Taobao website promotion.
When you see an item on Taobao that offers good commissions, I mean really good! There is an indicator to pay attention to here. Don’t just look at its commission ratio and commission amount. You also need to check the prices of similar products. After all, most of the people who go shopping on Taobao are working-class people or young people. They don’t have much. If you want to buy expensive products with your income, you need to help them shop around and choose the most reasonable products for both the promoted person and you, especially for the website. The advantage of doing this is that you will have more and more Repeat customers, the promoted people trust your website, and you also present them with the most affordable products after shopping around. This is a win-win result!
After you have selected the products, how do you promote them? The blog forum is the place where you go most often! These places need your articles to expand their website coverage. Therefore, how to write soft articles is very important. Good writing can be recommended by the home page. Don’t underestimate the home page recommendation. This is the only way to ensure that you make money. . Today we are talking about how to highlight the products you want to promote, not how to write soft articles to be recommended on the home page! Of course, if the soft article to promote the product is well written, there is still a chance to be displayed on the home page!
1. The title is distinctive and eye-catching!
If people want to read your article, the first thing they see is the title of your article, which is what you want to write. People can often tell it from your title! This is the first situation. The second situation is that you don’t want people to understand what you want to write too much, so you can use it as a pretense and invite people to your home to slowly see what you want to write. I personally think you can use both situations. It depends on what type of product you recommend. If it is electrical appliances, digital products, men's clothing, women's clothing, etc., I suggest using the first situation, that is, the title is clear, refer to it, and don't be too pretentious! If it is recommended beauty, skin care, and health food products, then you can give a slightly more tempting title. Don’t go too far. Be careful of being fooled. Just stop clicking and arouse other people’s curiosity until they come in to see what’s going on. thing!
2. Article selection and conception
The topic of selecting materials and ideas is a little inappropriate for me, but I can’t think of how to describe it, so I’ll leave it like this for now!
In terms of material selection, it is still necessary to carry out different packaging for different products. When recommending men's clothing, women's clothing and other products, you can write down the advantages and disadvantages of the product without reservation. Don't hide anything. If you mess around, you will have to pay it back sooner or later. The website relies on credibility! I won’t elaborate on the pros and cons here. The most important advantage is the price. You can use your imagination on this! After you finish writing the pros and cons, what should you write next? You can go to the product details page to look for it. Is there anything you need? Haha, by the way, for big pictures of products, get one or two representative pictures interspersed with text and put them in your soft article. Doesn’t it make the article more vivid? That's right. If I look back at your article as a whole, it seems like there's something missing. Oh, it's reviews. The same goes for Taobao product details pages. Sellers care about these things more than you do. You can just copy them and put them It is very important to move buyers' comments and other things into your soft article to increase the credibility of the soft article. At the same time, it also enriches your article. At least the article is not made up randomly. With the basis of facts, your article will be complete. It immediately came to life!
As for health care products, beauty and skin care products, you can also apply the above routine, but I think there is a better way, and that is to write a story about the product. Of course, it’s not just random writing. You can read the buyer’s comments. A comment itself is a story. You can mobilize your developed brain cells for the comments and give full play to your imagination to turn the comments into a flesh-and-blood article. article!
Here comes the most critical part, pay attention. Don’t forget to add a promotion link or a link back to your website, otherwise all your work will be in vain! Promotional links can be increased in size and marked with bright colors!
Okay, the above are some of my personal experiences. I hope it will be helpful to everyone. Remember, the value of doing Taobao is persistence and continuous learning!
This article is reproduced from GO TO Taobao Internet Digest: http://www.go2taobao.cn/
Thanks for the contribution of Taodaogebao