At the 2010 Internet Webmasters Annual Conference, the term "mobile Internet" was mentioned many times, and Kaifu Lee and Cai Wensheng also mentioned the future prospects and development opportunities of "mobile Internet" many times in their speeches. For grassroots webmasters, what does mobile Internet mean and what opportunities are there?
On June 24th, Admin5 Forum held a chat event on Thursday. The webmasters of www.139.sh were invited to discuss the topic "What opportunities do grassroots webmasters face in the mobile Internet era and how to seize them?" This article has compiled some of the highlights of the chat. Discussions are welcome.
Question: What is mobile Internet? Don’t talk about it in general terms. I hope you can explain it in detail so that we can have a clear and intuitive concept of it.
Answer: Obtain Internet content through mobile phones, PDAs and other handheld devices. Due to the portable nature of these devices, there is a huge user and market. According to relevant media estimates, in 2013, mobile Internet users may surpass PCs. In fact, the mobile Internet and the Internet have the same content, but the basic equipment is different.
Question: To put it simply, the mobile Internet is to use mobile phones and other removable devices to access the Internet, right? If there is no mobile phone or other mobile devices, it cannot be called mobile Internet, right? In addition, you said that the mobile Internet has a huge number of users and In the market, is the premise that mobile devices should be popularized first?
Answer: When we do mobile Internet, we provide services and solve user problems based on user needs. This cost is relatively high. For small and medium-sized webmasters, I think we can build some small markets. This way there is no competition and it is easier to succeed. The key is What do your users need, and can you provide it?
Question: "Do what users need, and provide services with heart." This is indeed the case. When the guest mentioned building a small market, what exactly does it mean? Individual webmasters don’t have that much cost, what can they do with a small cost? I hope you can explain it in detail, don’t stop there.
Answer: If you can see marketable content on the Internet, it is also possible to transplant it to the mobile Internet. But some content is indeed better produced on the mobile Internet. For example, if you build a food delivery platform in the same city, users can directly access your website through their mobile phones. When they see the delicious meals, they can directly use their mobile phones to place orders. The key lies in collecting content and merchant services.
Question: I find that the current mobile Internet mainly provides novel downloads, music, or small games. It seems that e-commerce is not operating very well. What will be the development of this aspect?
Answer: For e-commerce, mobile Internet can be used to establish better customer relationships. Quickly provide information to potential customers on your mobile phone. Moreover, mobile payment is developing rapidly. I believe that soon, we will be able to shop directly through mobile phones.
Question: Are there any requirements for mobile phone hardware when shopping through mobile phones? It may take some time for this to become popular?
Answer: As far as the current situation is concerned, mobile phone hardware is almost not a problem.
Q: What is the difference between mobile Internet and ordinary Internet? What opportunities are there for grassroots webmasters?
Answer: As I have said before, the essence of mobile Internet and the Internet are the same, but the terminal equipment is different. There are many opportunities for grassroots webmasters. The key lies in whether the services you provide have a price for users. According to the current situation you operate It is a good route to customize the mobile Internet with a website. It mainly depends on whether your current website has a market.
Question: In the future, will the mobile Internet rely on search to get traffic, or will it rely on other things?
Answer: Customizing your own client is also a good way.
Question: What is the difference between using a computer to access the Internet and using a mobile phone to access the Internet?
Answer: The content is the same. Of course, the terminal equipment based on it is not always the same, and different features can be developed. For example, it is still very difficult to implement current web games on mobile phones.
Question: Does mobile Internet mean building a website for mobile Internet access?
Answer: This is part of the mobile Internet, and there are more ways to implement it.
Q: What is the biggest advantage of doing mobile Internet? What is the biggest challenge?
Answer: The biggest advantage: more users, a larger market; the biggest challenges are many for us, and this is a process of exploration.
Question: If grassroots webmasters want to integrate with the mobile Internet, can they simply create a mobile forum or mobile network? If so, how should this type of website make money? Please give an example.
Answer: It can be said that it is to build a mobile website. How to make money on the PC website will make money on the mobile website. The essence of mobile Internet is the same as that of the Internet.
Question: I originally wanted to learn from the guests about your CNPDA smartphone forum www.cnpda.com.cn . Why can’t this website be opened?
Answer: What is a tragedy is that CNPDA has been temporarily harmonized. It is currently coordinating with the Provincial Ministry of Public Security and should be restored soon. For details, see the article "Publication Administration announces list of pornographic websites: Mobile Home and others are on the list."
Question: I checked the guest’s mobile website and found that Kaspersky reported a virus.
Answer: This period is quite tragic. We have been building a development team and the website is not well managed. Problems occurred one after another on the two sites, but we will solve it soon.
Question: Can we say that the security technology of the guest’s company needs to be improved? Haha, just kidding, don’t be angry.
Answer: Indeed, I don’t understand the technology when it comes to building a website. I started my own business right after I graduated from elementary school. I have never regretted that I didn’t study seriously. After all, I thought all technical problems could be solved with money, so the website was outsourced. Others do it. However, the current development plan has changed many ideas. There should be no technical problems with the development team now formed, and everyone will be able to see the changes to our website soon.
Question: The guest was born in 1988, and his achievements so far are already very impressive. I just mentioned that the monthly income of the forum is 7-8K. Can you tell me about the net income you get from the Internet every month?
Answer: The forum has about 3.2 million registered users. It only receives some high-quality advertisements, so the income is relatively low, only about 7K. However, because 139.sh is for sales, 139.sh has the best keywords among all mobile websites in the Chengdu area, which has brought me considerable sales, and the monthly gross profit can reach 3 -40,000.
Q: It’s pretty good. It can be considered a combination of online and offline. The income gained through offline sales is good. If an individual webmaster starts to build a website now, and also build a mobile website, he should be able to do it well if he combines it with local users and has the supply of goods. Can the guest briefly talk about the situation when you first started building these two websites, what difficulties did you encounter at the beginning, and how did they develop?
Answer: The main problem is that I don’t understand technology. I have found many companies for website production, and the cost is relatively high. In addition, when making a mobile phone, you also need to look at the city’s consumption level. For example, Chengdu can produce brand products, while other surrounding cities in Sichuan can also produce copycat products.
Question: It seems that the guest has not said how to integrate personal websites with the mobile Internet. I just said that we should first check whether there is a potential mobile Internet market for the website we are currently operating. If so, we will consider developing a mobile version. Do you understand this? For example, A5, if you open a mobile version of the web page, is it also possible? Can it be understood as being combined with the mobile Internet?
Answer: In fact, DZ comes with its own wap. This is a batch of content for the mobile Internet, and more content can be developed based on the characteristics of mobile phones.
Question: What kind of personal websites do you think have more mobile Internet markets? Can you tell us specifically about the types of these websites?
Answer: In terms of daily life services, such as the food ordering hotline I used before. This requires localized operations and there will not be too strong competitors to compete.
Question: Based on the responses from guests, I feel that the mobile Internet is not very lively yet. Except for the difference in the receiving end, it is almost the same as the traditional Internet. Is there really a market for this? After all, the majority of people access the Internet on PCs.
Answer: In the future, mobile Internet users will definitely surpass PC users. However, due to the convenient nature of operation, mobile Internet users are more likely to need services such as querying information, and the Internet time should not be longer than that of PC. Mobile Internet access provides short service.
Question: There is a mobile know-how. Can guests briefly analyze it? It is a mobile discount booking platform!
Answer: If this is localized, the market will be huge. However, there are too many opponents, and the current UC browser is based on such content. However, you definitely know the local information better than they do, so it can be done if the funds and technology are in place.
Q: It is said that mobile Internet is the trend of the future. It is still in its infancy. Many people may not be aware of the opportunity and it is difficult to grasp it. Can the guests give some practical advice to individual webmasters? It can be about building a website, or the combination of the website and the mobile Internet, or other things.
Answer: This is an era of cheap traffic. I think small and medium-sized webmasters should consider the implementation of the website when building a website, that is, whether the people they serve can bring benefits to you. My CNPDA traffic is about 20 times that of 139, but the profit of 139 is much higher than that of CNPDA. This is because 139 provides services, and my visitors directly bring me profits, while CNPDA needs traffic achieve profitability. The opportunity lies in finding what the user needs.
Although the discussion did not directly tell us where the opportunities lie, the discussion gave us a more intuitive understanding of the mobile Internet and felt that the mobile Internet is not that far away from us. The mobile Internet is still an emerging industry, and it may take some time for it to fully explode. All aspects of the market have yet to be developed, which means it is still difficult to invest now. Therefore, if you are optimistic about this industry and want to invest in this field, be prepared to meet the challenges; if you are not optimistic about this industry, then there is no need to invest and look at the future market development and industry situation. (Text/Mengjiang)
For more discussions about mobile Internet, you can also check out the chat thread. Post address: http://bbs.admin5.com/thread-1820123-1-4.html
Editor in charge: Meng Jiang