Recently, a stone website needs to be optimized. How to optimize the internal pages of the website to make the search engine effect obvious is a question worth studying.
Because most of the time, we will find that it is easy to optimize the homepage. For example, if the homepage is optimized for a certain keyword, the ranking on the search engine will be much better than the internal pages.
However, a website cannot just rely on a homepage. Optimization of internal pages is also critical.
There are two types of internal pages here: 1. Secondary channel page (column page); 2. Product content page.
1. Let’s talk about channel page optimization first:
The suggestion given by Zuo Ge is to establish separate second-level domain names for several main products. These products must match a lot of news content. Otherwise, the content of a second-level domain name will be monotonous. And with the news, you can artificially create some long-tail keywords and then complete the optimization of product keywords through the construction of internal links.
Here I will analyze the two points Zuo Ge said:
1. The second-level domain name is more conducive to SEO than the second-level directory. But the problem is that for large companies with many channels, it is good to use the second-level domain name, but the average small business originally rents a virtual host that costs more than 200 yuan. In this way Many hosts can only set one or two second-level domain names in their backend management. Unless a large enterprise uses a separate server, you can set it up arbitrarily. Or spend money to buy it.
It depends on the actual situation whether to make a second-level domain name or a second-level directory.
2. The products in the secondary channel must match a lot of news content. This is very necessary, not only the monotonous content of the secondary channel makes people feel bad on UEO, but also there is no content source that can be used for keyword optimization on SEO.
Once you have news, you can think of making some long-tail keywords and then complete the optimization of your keywords through a restrained structure! !
2. Let’s talk about the optimization methods of product internal pages:
The product page must have product pictures. My suggestion is to put the skin pictures in a dedicated picture display area. Of course, it is best to match the text, and then use a small part of the pictures for display as news sources. The release comes with pictures and texts.
Zuo Ge understands this. On the one hand, it is difficult to optimize pictures. Regardless of whether you add title or alt tags to pictures, the weights are relatively low, and too many pictures on a page affect the opening speed, and when read by SE, the similarity of the pages will be too high. The voting effect of adding links to images will also decrease. Generally, I don’t recommend creating a page with all images. A news page with pictures and text will do.
For example, on the stone website www.hbgysc.com , Wang Zhunzhi suggested that each product picture be accompanied by a description. Then add stones with similar functions in the text and put three natural links.
Author information: Wang Zhunzhi, Wuhan Internet Promotion Wang Zhunzhi's blog
Original address: http://www.wangzhunzhi.com/post/103.html (please keep it for reprinting)
Thanks to Wang Zhunzhi for his contribution