Review forum, positioning is on the cold side
July 2, 2010 was the day that Wenwan Walnut Circle Forum went online for 5 months. In these five months, the forum has grown from the initial 10 members to 1,200 members. Although it has only been a short 5 months, the forum is still worth summarizing. In terms of forum positioning, we directly targeted a relatively cold industry - Wenwan walnut. (What is Wenwan walnut? Here I will briefly introduce it. Wenwan walnut is a walnut variety that is different from ordinary walnuts. It is the largest Its characteristics are thick shell, less flesh, and prominent texture, which is very suitable for playing. Due to its special texture and shape, it has led to many varieties and types, and it has a certain collection value due to the praise of literati over the years.) Although it is relatively cold, people are very enthusiastic about it.
Cooperate with others and sponsor for free
For such a relatively cold industry, how can we achieve high popularity? This is the most troublesome issue since the forum was founded. This is also a problem we are trying to solve. In order to attract popularity, we first cooperate with those famous walnut merchants. We provide these walnut merchants with free stores (that is, independent sections). These stores are managed by them and have full authority. Although many stores have done this, no one would come without the participation of well-known walnut merchants. So we communicated and communicated with famous walnut dealers, not only giving them free stores, but also advertising on forums for free. Although this was done, the effect was still not good. Those noble people simply look down on our newly opened small forum. Some walnut dealers came and created a section, and then disappeared completely after posting one or two pieces of content. Regardless of whether anyone comes to his section to inquire about prices and walnut-related information. We had to notify these walnut dealers one by one. Now that I am facing the inspection of online stores, I also plan to completely close those walnut stores that never update the content of the section.
Provide intermediaries and secure transactions
In such a forum, where there is buying and selling, there is also deception. Some time ago, some unauthentic merchants sold fake products to deceive consumers. Of course, since my forum is small, this never happened. Seeing this behavior, our forum followed the example of Webmaster Network and opened an intermediary service. Although no transaction has been completed so far, it has given members on the forum a shot in the arm. As long as they trade through the forum intermediary, the goods are guaranteed. In this way, the interests of buyers are protected and they will not be deceived again. Providing forum services is the most important thing. On the forum, our management personnel promptly respond to every member’s questions. During this period, we appraised a pair of Wenwan walnuts for Mr. Shen Qiang from Jiangsu and sold them at a reasonable price. Mr. Shen called many times to express his gratitude. I just said that this is what our forum should do. Service is truth, service is traffic. Make members believe in you and you will succeed.
Reward members and enliven the forum
This alone is not enough, there must also be activities to reward members and friends. Interaction with members is very necessary. Thinking about what members want and providing benefits to members will drive more people to come to the forum to communicate. Because many members are novices, they are not very clear about the classification of walnuts, which kind of walnuts are of high value, which kind has what characteristics, etc. So we cooperated with a local photo studio to produce exquisite Wenwan Walnut photo albums and gave them to active members of the forum. At the same time, sales information was posted on the forum so that inactive members could have a chance to get a copy. Taking advantage of the photo album's release, the forum held an essay competition to enhance the reputation of Wenwan Walnut Photo Album. One month later, the winning author will receive an exquisite Wenwan Walnut photo album. Make the promotion of the forum more liberal, humane and viral. Eventually spread from person to person.
The Wenwan Walnut Forum aims to become synonymous with Wenwan Walnut culture. People create forums for sales and traffic. When we create a forum, we create a culture. A culture unique to Wenwan Walnut. After forming a culture, are you still worried about the lack of traffic? Not many people in the country know about Wenwan Walnut, and there are no major events to affect it. At present, this type of walnuts only have a certain market in Beijing, Tianjin, Hebei and other provinces and cities. In the south, there are still very few people who know about it, so there is no market. We want to promote Wenwan Walnut to the whole country through the Wenwan Walnut Forum. Make Wenwan Walnut culture bigger and stronger.
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