Hello everyone, my name is wei87. I am currently working at a plastic surgery hospital in a secondary city in Fujian, responsible for online promotion. I took over the company's website on May 5, 2009. Although it has been a bit long, because I often go to the webmaster website to learn from everyone. Write down your previous work experience. In the current website situation, BD is not updated, PR2, and the set keywords are not ranked. After taking over, I started to analyze the website and found that the keyword setting was not in line with search habits, there were serious overlapping words, and there were no friendly links. OK, now that we have found the problem, we can solve it in a targeted manner.
In response to the above problems, the optimization plan formulated:
1. Reset the key words. In order to quickly achieve the keyword ranking required by the boss, the website title is also rewritten. Here, I would like to remind newcomers not to frequently change the website title and keywords. It is best to change a little bit every once in a while. You can refer to the snapshot. After the modification, the snapshot is updated and then modified again every few days until the modification is completed.
2. Update the content every day. In terms of content, try to modify the title of the reprinted article and change the paragraphs to make the title similar. The article is smooth and has a pseudo-original effect. It should be done regularly and quantitatively every day. Do not add many articles at once. When adding articles, We should also do some "tampering" in the content of the article. In the content, we can manually add some long-tail words, draw links and other basic SEO work.
3. External links are very important. This is like a company. Although the company is beautifully decorated and the products are good. But no one knows, and it’s all in vain. Therefore, this company has to advertise and promote the company in various ways. People know that this company does this and its products are very good. The publicity process is what we call making external links. I believe you understand the meaning. When I took over, in order to quickly achieve the effect of promoting the company, I chose to advertise on local network platforms, so I got several websites with very good PR value to help me. Of course, this is still When that was not enough, I started a blog again and applied for all the famous blogs in China. I used the set keywords as blog titles in each blog. I also published all the articles on the website update and left links.
4. To do the above work well, in addition to observing logs and checking various data every day, you must also promote online. Because it is targeted publicity, it is easier to handle online. For our region, our company happened to have a case of "male to female". Citizens in secondary cities are generally more conservative, so we have grasped this point, but It became popular.
The media selects local mainstream forums and first publishes them through gossip to investigate whether this topic will cause discussion?
When this topic achieved the desired effect, I confirmed it through the staff and posted an explanation. At this time, I also chose to place Internet cafe computer desktop advertisements in Internet cafes with high local traffic, and the market price was 2 yuan/station. Almost half of the local Internet cafes! Launched a "male to female" case
In the context of customer consumption, I happened to discover a case of female transmutation, and secretly took photos and posted them on the forum. Finally, the identity of the protagonist of the female transmutation case was announced. It caused a local newspaper to come for an interview, netizens accepted it, and the hype was over. The effect we want is achieved.
Ending: After 2 months, the company's website has also reached PR4 from PR2, with keywords always ranking first. It is already an authoritative plastic surgery hospital in Longyan and on the Internet, and it is very well-known!
I may not be very detailed, but online marketing and promotion is a very "artistic" job. The test is whether you can get what you want from the data or solve the changes.
Original link http://www.0597pc.cn/admin/exp/06111512010.html
The personal space of the author wei87. This article only represents the author's opinion and has nothing to do with the position of the webmaster network.