Choosing an online store to act as an agent for the supply network and becoming an online store consignment is now the mainstream of opening a Taobao store. Let’s briefly discuss the advantages and disadvantages of online store consignment:
Benefits of online store consignment:
1. Avoid the risk of overstocking and reduce investment costs: As long as the online store supply supplier is selected, there is no need to invest in independent distribution of goods in the early stage, and the minimum cost is exchanged for the maximum benefit. This is why the online store consignment model is so The main reason for its popularity. If you choose to purchase goods yourself, you will often lose the trust of buyers due to low initial credibility, resulting in a waste of inventory and money. If you do online store consignment, you don't have to bear the risk of inventory backlog. You receive the order, pay the supplier, and the supplier delivers the goods. This saves time and worry, and truly enables you to start a business at zero cost and risk.
2. Save time and cost and complete product distribution as soon as possible: After becoming an online store consignment agent, the merchant will provide the product data package and upload it directly to the store, and then you can open the business and do the most things in the least time. If you purchase goods by yourself, you must go to the wholesale market to purchase them in person, and it will take a lot of time to select each item. After purchasing, you have to take photos and photoshop each item. If you are a part-time seller, you can imagine the workload.
3. Enjoy wholesale discounts with no limit on quantity and style: In order to win market share as quickly as possible, current suppliers often provide online stores with quite preferential policies for consignment, and there are no restrictions on quantity, style, or amount of orders. If you purchase goods yourself and the transaction volume is not very large, it is almost impossible to get a lower discount from the wholesaler. When opening an online store, the most sensitive issue for consumers is price.
4. Professional packaging and delivery, saving labor costs: Most professional online store suppliers maintain good cooperative relationships with express delivery companies. Because of their large shipment volume, postage is relatively cheap, and after-sales problems can be solved in a timely manner. If you ship the goods yourself, you will have to do all the packaging of the goods yourself, and you will have too much time to take care of it. Also, because the initial shipment volume is small, it is difficult to enjoy low postage prices, and it is difficult to guarantee service quality.
5. Accumulate practical experience and be both offensive and defensive: Choosing online store sales can provide you with a stage to accumulate experience and display flexibly. After choosing a supplier, you can focus on becoming stronger and bigger, providing a solid foundation for your future development. the basis of. If you encounter a bad supplier, you can quit as soon as possible and choose to purchase goods independently or find a better online store supplier. You will not suffer much loss. It can be said that "advance can be used to attack, and retreat can be defended."
Disadvantages of online store consignment:
1. Inability to touch the physical objects and lack of confidence in communication: When buyers inquire about purchasing goods, they will always have all kinds of strange questions. After all, they have not seen the real objects with their own eyes and lack of confidence in communication. The customers may be confused by your vague words. Distrust directly leads to business failure. If the product pictures and descriptions provided by your supplier are inaccurate and the product quality is defective, you will not only face problems such as compensation, returns and exchanges, but your credibility will also be tested. It's really "losing his wife and losing his troops".
2. The delivery time is delayed and the goods cannot be distributed willingly: after all, I have no goods and cannot control the delivery speed. The color, logistics and other issues required by the buyer may not be met. Whether the delivery is timely and whether the goods are distributed as required are hard indicators to measure the integrity of a seller and whether the buyer can make a second purchase. A business that only relies on developing new customers without retaining old customers cannot sustain its development.
3. After-sales cannot be guaranteed, and agents are miserable: When after-sales disputes occur, suppliers shirk their responsibilities, fail to honor their original promises, or simply turn a blind eye to you in order not to be cheated by buyers. Comment, I had no choice but to spend money to eliminate the disaster, which was miserable.
If you want to join the online store consignment sales force, please read the above content carefully. While you have good wishes, you should also be prepared for the worst.
(Original text from: http://www.510buy.com.cn/article.php?id=127 Please keep it for reprinting)
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