How can women and soft articles be compared? Yes, of course there is. For store moms, the two have a lot in common. In addition to external links, paid advertising, spam bombing, and other basic promotion methods, a high-end webmaster needs to be motivated. Webmasters all hope to be able to independently complete the technical and efficient promotion method of soft articles. The store mother tells you that if you love your website, then you must love soft articles. If you love soft articles, then please treat the woman you like. Treat her the same, whether from the "appearance" or from the "inside", a soft article that is both internal and external, like a "beautiful woman", will bring you more surprises and greater attention.
1. Cultivation on the outside: concave and convex, with prominent points
Zhang Yimou said: "Big breasts and fat buttocks";
Advertisement says: "It's good to be a woman"
Netizens said: “Only when there is a ditch will it become popular.”
2 said: "Look here, look here, look here"
Well, the shop mom admits that she is a lay person, and her love for beauty often comes "before her appearance." A woman with a good figure and a well-proportioned body will always attract more eyes, whether the eyes are physical or psychological.
From this, let’s take a look at soft articles. In addition to the top priority of the soft article, it is particularly important to highlight the key points of the content. An unobtrusive soft article is like an ordinary woman passing by. From the title to the copyright, there is no desire to look back at all, or those who are "serious" look back, but find that it is the same before and after, and there is no interest in savoring it carefully and understanding it in depth. If so, it is just plain and simple. , no surprises, no danger, she passed by like a gust of wind, and the soft article was worthless.
In terms of highlighting the key points, the store mother hopes to use negative examples as an example, so the next step is the other extreme, which is to highlight the key points too much. The proportions are already out of proportion, and they are still "stuffing up the sea". Everything that is already a mess is added to the top, all over the body, the whole text, all the key points, no clue, no light or heavy, no flaws. Perhaps it can be called natural beauty, so the whole thing can probably be dismissed.
2. Cultivate within: concise and easy to understand, among the best
It is said that "a woman's heart is like a needle in the sea". This is a problem that spans time, space and national boundaries. When looking at a woman from a man's perspective, when he doesn't completely give up at the first sight and is not very tempted, he often looks forward to perhaps the woman's heart. There will be a different scenery, but as I slowly get to know it, I suddenly find that in the heart of this complicated woman, the grass is as high as the trees, and there are as many potholes as depressions, but she is still confused in the end.
Soft articles, although there is no need to be as short and precise as an advertising slogan, but there is also no need to be as lengthy as an essay, mother-in-law, mother-in-law. Shop Mom believes that if you grasp the following basic points, you will be able to conceive a reasonable soft article.
1. Don’t write product soft articles as product instructions. Extensive use of professional terms will not reflect your professionalism.
2. If you are not one of the world's top 500 companies, it is best to reduce or stop using words of praise such as "first", "best", "highest quality" and "world's largest". These are not yours to say.
3. Treat yourself as a user of the product, ask questions from the user's perspective, answer your own questions and talk about your feelings, which is a perspective-taking experience.
4. For popular products (commodities that are widely popular and widely used), do not elaborate on the principles and components too much. This will make the article appear to be practical but useless, just filling the word count. All you need to do is to explain it simply and clearly. Readers, wherever it is sold, the price is fine.
One thing to add is that although the content of soft articles needs to be simple and clear, the simplicity and clarity here should not be too simple, otherwise it will become empty, and most of the soft articles require a certain number of words to enrich. If you really If you can't find a good form of expression, you can try to use some short stories or experience experiences that are suitable for the product to pave the way.
3. Cultivation in form: lively and charming, with distinctive personality
Again, don’t write product soft articles as product manuals or papers. It will be tasteless and a pity to discard. There is no need to make it all the same. No matter how well you write, your soft article will not be regarded as a standard. Therefore, on the Internet that strives to highlight your personality, it is not a bad idea to show off your personality.
The lifeless resentful wife or the lively and lovely beauty, which one will you choose? Between dull and plain text and bright and jumping rhythm, which one would you choose? It is said that there will be a Miss Lin in the world. If a Miss Lin really falls into your ear and moans about the flowers and the moon all day long, there are probably not many men who can bear it.
Let’s take TV commercials as an example. You will usually see some pharmaceutical commercials on TV, with a lot of experts and patients crying over them. It is estimated that not many people will be interested in continuing to watch them. If it is There are a few lively beauties jumping around in hot outfits, posing in lingerie or breast enhancement advertisements, haha, most gay men will still turn the channel a little slower, they still have to show it. , it’s understandable as a man.
The same is true for soft writing. Why is soft writing a technical job? The key point is here. Good soft writing requires the author to have certain text creation ability and literary expression ability from scratch to the end. Words can also dance, so we need to make the words and dance more artistic, more relevant to the product, more interesting to the entertainment, and more tasteful to women. Only in this way can the article be more readable, and it can also deepen the reader's memory. There is a fear of going too far in everything. What needs to be reminded is that you must not blindly pursue the so-called artistry and forget that this is a soft article, art is the foreshadowing, and the product is the focus.
Add a little emotion and she will be moving.
The author considers himself to be a man, a webmaster, and a layman, so I can only look at women and soft articles from the perspective of myself, a "vulgar webmaster". Maybe you don't agree with the point of view, but please agree, woman As important as soft articles are, they also need to be understood and respected equally. If you look at soft articles through women, it turns out that you can do it.
This article was originally edited by Shop Mama ( www.dpmama.com ), and respects ethics. Please indicate the source when reprinting.
Thank you shop mom for your contribution