I have been doing online marketing these days, and I listened to a lecture on online marketing by Google, and I was deeply moved. At the same time, after working in A5 for a long time and publishing many articles, I naturally understand what kind of articles have real value, what kind of articles can only be used as a small external link, and what kind of articles can bring you real value. Word of mouth, what kind of articles can only bring you a few IPs.
Of course, personal experience is always trivial, and I hope my webmaster friends will criticize and correct me if I am wrong.
As the name suggests, soft articles must be soft. What is "soft"? Articles have real value, no advertising can be seen in any case, and people can understand the good intentions of the products you introduce. This so-called "soft article" makes it clear. This kind of article is an advertisement for you, but it is valuable information for the readers.
However, many friends often only realize this point of soft articles, but ignore another important element of soft articles: "hard"! So what is "hard"? It means that readers of soft articles can "fall into the trap" and they will definitely fall into the trap. Follow your thoughts to see your ads, study your ads, and even experience your ads. If the soft articles written can achieve this, then success will be achieved: for the website, not only can it obtain abundant traffic, but also gain deep recognition from visitors; for products, not only can it obtain orders, but it can also invisibly increase word-of-mouth .
First of all, the content of the soft article must be close to or similar to your target advertisement.
I have seen many soft articles written by friends, and the scope is vast. However, when I think carefully about the true meaning of this soft article, I find that the article is not to the point. Take the webmaster around you as an example. You are engaged in online sales. The article you wrote is indeed "How to improve Baidu's inclusion". Finally, you added a link at the end of the article. So what is the role of this article? It's very interesting. Less, it basically just adds an external link. If it can bring you traffic, I can guarantee that it will be garbage traffic and will not have any impact on your order.
Therefore, many webmaster friends also complain, why are the articles reprinted so much, but they do not bring substantial help? This is the reason for the correlation between soft articles and advertisements. Just like Google Adsense ads, if the relevance of the page to the advertisement is high, the unit price will be high; if the relevance of the page to the advertisement is low, the unit price will be low.
You can refer to the explanatory article I wrote about ".htaccess online editor" before. I spent a lot of energy to create such an article. It is informative and specific, and there are many little-known tips. At the same time, I also recommend to everyone the .htaccess generator page I made myself. On that day, this soft article brought me more than 700 IPs. Moreover, this effect is long-lasting, because many people find that this editor is indeed easier to use than others, so they take the initiative to write articles to recommend it. This is the powerful effect of soft articles. Just imagine, if I recommended this .htaccess generator to you at the end of this article, would you be interested in checking it out? I'm just curious.
Therefore, if the soft article is not relevant, the soft article is too soft and has no practical meaning.
Secondly, the soft article should express your meaning to the readers powerfully, so that the readers will be willing to "fall into the trap". Zeng Jin has seen many webmasters write very dispirited soft articles. It can be seen from their writing that they are afraid of being mistaken for advertisements and reducing the effectiveness. In fact, as long as your product is excellent enough and your website is attractive enough, there is nothing wrong with advertising. Maybe people who visit your website will thank you for helping them discover so much valuable content.
There are many examples of soft articles on the Internet. As a webmaster, a keen business acumen is indispensable. You must be able to see the true purpose of this article at a glance and quickly understand the deep meaning of the text, so as to improve yourself. level of marketing.
The author of this article: Li Fang, senior Internet comment blog (updated daily): http://www.wangqu.org/ . At the same time, in order to satisfy everyone's curiosity, I will tell you the address of this .htaccess file generator: http:// www.wangqu.org/htaccess/
The personal space of the author PPC Technology China. This article only represents the author's views and has nothing to do with the position of Webmaster.com.