Recently, group buying websites can no longer be described as "hot". Since the launch of Wang Xing's Meituan in March, more than a thousand group buying websites have popped up across the country. Is group buying really so popular? How different are the services provided by each group buying website? These all require a big question mark.
Of course, this article is not intended to start a discussion about the future of group buying websites. This article comes from the webmaster of Koubei Tuan, a website that provides a comprehensive list of group buying websites and group buying navigation services.
What can group buying websites do to retain customers? I think it’s price and service. Well, pretend I didn’t say that!
After all, every line is like a mountain, and I won’t talk about the life and death of group buying websites. I only use my personal opinion to talk about how to provide a good service for group buying websites.
Nowadays, there are more and more webmasters making group buying navigation websites. Some have traffic close to 70,000 or 80,000, while others only have a few hundred IPs, and their growth rate is very slow. Why is there such a difference?
In fact, the answer is very simple. I think many webmasters have gone astray. Many people only see SEO, only external links, and only mass posting. And ignore the most fundamental point:
-- "The survival of group buying websites depends on service, and the survival of group buying websites also depends on service!"
Some webmasters, the website has not been sorted out, and the daily group buying information is not carefully classified and arranged. They spend 90% of their time on each new group buying site every day, asking them to add external links, and 5% of their time looking at group buying. For news, the other 5% of the time may be running your own traffic statistics.
Let me ask you, how much time do you spend reviewing your website and how much time do you spend understanding what your visitors need most?!
What visitors to your website need most is not your traffic. Whether or not your website has a lot of traffic has nothing to do with them!
Maybe, you can bring a lot of traffic every day through external links and SEO, even more than 10,000 IPs. But how many people stayed in the end?
It is because of this consideration that the word-of-mouth team starts from the inside when building the website. I don't require how many IPs can be added every day. Currently, my website is not the one with the largest traffic, and certainly not the least;). However, I believe that my website is definitely the best at retaining visitors. I'm not building a garbage dump, and I don't plan to make money from word-of-mouth groups. This is just a free navigation service, just a small place that I run part-time. After all, it doesn’t require much energy from me to take care of every day, and it is very useful (my LP also likes group buying, and she will check my website every day) something worth grouping). Because of this, I can put aside my utilitarianism to provide this comprehensive group buying website service.
Here, the word-of-mouth team can give some suggestions to the navigation stations as people at that time:
1. The interface does not need to be beautiful, but at least the classification is clear.
2. Don’t blindly seek more information and seek complete information, but carefully select those with good services. In fact, if you look carefully at your website, you will find that many group purchases are fake. After two days of looking at them, you won’t even look at them!
3. The classification should be clear and easy to find.
4. City navigation should appear in a conspicuous and easy-to-find place, not just at the top
5. Updates should be fast, not only fast in addition, but also fast in deletion. There are always expired group purchases there, and visitors will leave after not seeing them for a week.
Wait wait wait...
Only by doing this group buying website comprehensive service can we truly start from the customer's perspective and truly retain customers!
After a few nonsense words, let’s just watch and laugh. Welcome to my Sina Weibo to discuss with me!
Author: Lao Huang
Original: Word-of-mouth Group http://www.kbtuan.com
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