Looking at the current development status of small and medium-sized enterprises, on the one hand, they rely on e-commerce to expand business routes, but on the other hand, they suffer from unsatisfactory marketing communication effects. It is still possible to find a just-right balance method, which can not only increase sales performance, but also promote its products to the market with the help of all-round advertising. This problem has been plaguing many small and medium-sized enterprises, so what is the reason why it is impossible to have both?
Some analysts believe that a company's marketing activities are the central link in its business activities and an important guarantee for its survival and development. The problems that arise in small and medium-sized enterprises can be summarized as follows: First, although most small and medium-sized enterprises believe that marketing plays an important role in business activities, a considerable number of small and medium-sized enterprise managers still lack marketing concepts and business strategies, and do not have a clear The implementation plan; second, there is no in-depth exploration of the market intentions and customer needs for enterprise promotion, market research work is insufficient, and the precise positioning of products is not clear; third, small and medium-sized enterprises generally do not have independent innovation capabilities, operating mechanisms and marketing management. It is not perfect and it is difficult to form effective competitiveness; fourth, the quality of marketing personnel and promotion strategies are also different, and it is difficult to synchronize the marketing model and promotion methods, and the actions and thoughts are not unified; fifth, the eagerness for quick success and instant benefits In order to pursue profits, some companies have committed various unethical behaviors that harm the interests of consumers, collaborators and competitors, as well as the environment and society.
So what are the ways or channels that can help small and medium-sized enterprises find some breakthroughs? The application of e-commerce has penetrated into various industry categories of small and medium-sized enterprises. After a certain amount of e-commerce exploration and penetration, small and medium-sized enterprises have also clearly felt that sales channels have opened up. There is constant demand for business opportunities. However, a large part of this effect comes from product channel promotion, which can take many forms, such as paid services, delivery of paid news, and advertising in the media; but for small and medium-sized enterprises, short-term effect breakthroughs The payment method is the best, but in the long run, small and medium-sized enterprises will not be able to provide sufficient cost input, unless the profit growth can ignore the cost expenditure. Therefore, free promotion will remain the mainstream form.
The free mentioned here is not necessarily truly free. Sometimes free is based on charges. Sometimes in order to achieve specific effects, small and medium-sized enterprises must do this. For marketing promotion, free of charge is just an extra sum of money in the financial budget of one's own company. Usually, there is no need to deliberately pursue results. Therefore, insisting on free promotion requires the patience and endurance of the promoter, as well as the small and medium-sized enterprises. More attention and tolerance. Generally speaking, free promotion is nothing more than advertising, but this kind of advertising is based on hidden words and contains advertising content, but it also does not lack valuable information. Readers will be happy to read it. It can be said that this is called Soft article.
When it comes to soft articles, small and medium-sized enterprises are not very good at working in this aspect, and they do not pay much attention to the communication effect of soft articles. And this just creates opportunities for some people or companies who dare to write soft articles. Especially for webmasters, the first step to making their website famous is how to promote their website. Well, small and medium-sized enterprises actually have bigger and more opportunities. As long as there is a dedicated person to do this, the promotion effect will naturally be better, but here there is still a question of length of time. If small and medium-sized enterprises feel that they are not willing to pay this fee, it will definitely be a loss to the development of the enterprise itself. You must not underestimate the planners behind the soft promotion articles. Maybe one day the enterprise will really develop and grow. Their contribution will also be indispensable.
Finally, let’s talk about how small and medium-sized enterprises can promote free soft articles. There have been many experience sharing articles before, which introduced some soft article writing methods, promotion channels, etc. Here I will reorganize them based on my own knowledge. . In the promotion of soft articles, I think the most important thing is mentality, ability is second, and writing level is even less important. If small and medium-sized enterprises seriously grasp the link of soft article promotion, they should avoid rushing for success and giving up halfway. In fact, they should start with their own products, let readers understand their own companies and products, and enable people to have an uninterrupted concept of the company in their brains. know. Being able to do this can be considered a success for small and medium-sized enterprises.
As for channels, free promotion only requires more energy and active promotion. In view of the quality and readability of the article, there is a great possibility of being buried or abandoned. However, the writer should not use this as an excuse to disturb those who insist on writing. confidence. Small and medium-sized enterprises should also consider this when employing people. Whether the writer has determination, endurance, and perseverance should then be given room for free expression. Back to the writers, the most common places to promote soft articles are Admin5, Chinaz, Small and Medium Enterprise Network News, Small and Medium Enterprise Networks across the country, China Enterprise News Network (cenn), etc. , these places spread quickly and have good promotion effects; the other is the forum section of major portals and well-known websites, such as NetEase, Tianya, Xici Hu, etc. The effect depends on the click rate; and the other category is Weibo and blogs. Soft article promotion is the least obstructive, and the effect is hard to say; the last category is reply, repost, and deletion promotion, which is a substandard promotion method.
Generally speaking, this article speaks not only for small and medium-sized enterprises, but also for soft article writers. The Internet has reached the stage of rapid development today, and it is difficult to stop it. If we do not pursue progress and yearn for development, we will inevitably fail. Small and medium-sized enterprises have realized that relying solely on traditional business models can no longer solve their current development difficulties. The emergence of e-commerce has made them more clearly aware of the effects of online promotion in all directions. As a result, Internet communication came, and more and more writers embarked on the road of Internet pursuit, and Internet writers and Witkeys appeared. Small and medium-sized enterprises should also make full use of today's hot network resources to serve themselves, and specialized soft article promotion writers for enterprises will also be born. This will be a trend, not in the distant future, but now. This article is contributed by the webmaster of www.youboy.com !
The personal space of the author tanguanqiang This article only represents the author's views and has nothing to do with the position of the webmaster network.