Foreword: One of the hottest topics in the Internet industry this year can be said to be “group buying”. One of the main reasons why everyone is optimistic about group buying is the rapid monetization ability of the "group buying" model. It also reflects the transformation of Internet companies from conceptual hype to pragmatism. After the collapse of 360 Circle and Ant, the importance of real money to the survival of the website is self-evident! Among the current group buying websites, they are currently concentrated in the catering and entertainment industries. In this article, the author discusses the operation of the group buying model in the wedding industry.
Brief description of wedding industry:
10 million couples, the number of new marriages registered across the country every year.
300 billion yuan is spent nationwide every year on the wedding day.
Take Jinan, where the author is located, as an example:
The number of newly registered marriages in 2009 was approximately 50,000.
The average wedding cost per couple is 60,000 yuan. (Total consumption value is about 3 billion yuan)
As can be seen from the above set of figures, the development of group buying in the wedding industry has great market potential. In front of this huge market, how should Internet companies enter and get a piece of cake on the wedding plate? The author thinks as follows:
1: Website construction
To build a wedding group buying website, you can refer to the Groupon imitation model such as Meituan. Because there are many types of design and consumption in the wedding industry, such as jewelry and diamonds, furniture, hotel wedding banquets, photography, wedding dresses, tobacco and alcohol, sugar and tea..., it can also be built as a platform-like website to grant permissions to cooperative merchants, either independently or with the assistance of the website. Publish group buying information. Both models have their own advantages, and which one you adopt depends on your needs and the size of your enterprise's capabilities.
2: Website promotion, acquisition of website members
Member origin 1: Internet origin, SEO optimization, local forum promotion, QQ group promotion, SEO optimization of the website, continuous promotion in local forums and wedding QQ group promotion are all necessary for the website to obtain online members. homework.
The second way for members to come: the offline way, by cooperating with the local civil affairs department, the promotional leaflet of the group purchase website is entered into the marriage registration office of the city, ensuring that each registered couple can get the beautifully printed, festive and discounted group purchase website promotion Page. This source should be developed as a top priority for wedding group buying websites. Members from this channel can be said to be 100% accurate and effective members. In Jinan City where the author is located, there are only 6 marriage registration offices in total. If this channel can be opened, the wedding group buying website can be said to be half the success!
Three: Business cooperation
In the process of cooperation with merchants, specific issues such as discount intensity and service support depend on their respective negotiation abilities. As mentioned above, if we can reach cooperation with the civil affairs department, I believe that it will add another weight to the merchants' negotiation issues. .
In summary, group buying websites are a good development direction, especially in the wedding industry, which contains good money opportunities. At the current time when portals, giants, and funds are rushing to grab the beach, it does not mean that they can take over the entire market. Giants like to imitate, but grassroots love to innovate! As long as you carefully find your own channels and explore your own advantages, you can still find your own place in this group buying feast.
Original text from: http://www.wanaaa.com/blog/?p=172 Please keep it for reprinting. Communication QQ: 917761717 Thank you A5 webmaster platform!
Author Quan Cheng's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.
-