1. Regarding the growth model of website external links, SEObook describes three states: step type (peak), linear type, and geometric type. Aaron Wall believes that stepped link growth may be the result of some improper operations: link buying, link grouping, etc., while geometric external link growth is the most healthy and natural.
There is another linking model: the stage-decreasing type. Of course, this kind of site is likely to be overturned soon. .
In addition, there can be a certain formula to count the relationship between several variables to obtain the demand for external links: the number of existing external links, the number of naturally growing external links, the number of internal link growth, the number of page growth, and the number of inclusions. . . Is it a bit complicated?
2. Blindly pursuing growth in the number of external links will leave flaws. A friend took on a job of making links, and the other party asked for money based on the number of links. My friend said that after taking this job, he felt guilty and felt that he was deceiving a layman, so he made some high-quality links to compensate.
For many websites, the difference between the difficulty of measuring and evaluating the effects of link quality and quantity is obvious. So what is easy to do is to count the growth of external links instead of looking at the quality of the link source website. So, you end up with a huge team of link specialists. .
3. I often encounter people sending emails or QQ to exchange links. The emails will write many reasons and advocate many benefits: for example, the website is relatively relevant, exchanging links is useful for website ranking, one homepage link is exchanged for N internal links, etc. wait. I quite welcome the exchange of links, but after experiencing too much and becoming numb, this matter has changed a bit.
In link exchanges like this, success is often affected by emotions or feelings. However, relevance and ranking effects are often not effective inducements to create feelings.
4. The exchange link value of the sidebar or bottom module begins to decrease. If possible, it is better to ask the other party to give you an anchor text link matching the content in the main content part of a high-weighted page, which will be more effective. The evaluation of link relevance is divided into page level and domain name level. The domain name matches either your own website group or your competitors, so it is better to find some pages to penetrate.
5. Google recommended websites review and publish the comment section. Because the content in the comment section may affect Google's judgment on the relevance of the website page and the target keywords. For example, if there are a lot of gambling-related content in the comments, Google may think that your website is related to gambling.
6. Finally, let me ask a question: There are links to website The anchor text is www.x.com ). Please, for Google, how many valid link votes does X get from this website?
Article source: http://blog.robinclub.org/232.html