I wrote a blog post a few days ago "Innovation is the way out for small and medium-sized B2C companies". After that, a friend asked me whether online promotion methods should also be innovative? In fact, regarding the innovation of online promotion methods, since June After I quit my job to work in a studio, clients often talked to me about this issue. Some customers who come to inquire about online promotion business always ask me one question, that is, what promotion methods do you know. When I tell the other party about some of the promotion methods that the studio has undertaken, the other party will usually reply: "These methods of yours are really ordinary. Do you have any new promotion methods?" After hearing such an answer, I could only reply helplessly: "No."
Friends of us who often read Mou Changqing’s blog should know that he once said something like this in his blog post: “Don’t think about innovative promotion methods all day long, first make the existing promotion methods to the extreme, and you will be considered a salesperson.” You are a good internet promoter." In fact, what he said does not mean that everyone should follow the rules and use these existing promotion methods step by step. Instead, let everyone take these promotion methods to the extreme. The so-called extreme means trying to maximize the effects of these promotion methods. With the same method, you can also achieve results that others cannot. This is also an innovation.
When I was browsing blog comments today, I found that a friend commented on my "Peng Hongwei: Detailed Issues in the Implementation of Online Promotion" and complained: "Forum promotion is no longer practical because there are too many posts and it is not the moderator. It’s difficult to pin a post to the top, and it’s not like Q&A can get a lot of searches at once. Friendships are almost limited to people. Unless you are a big website, I think the only traffic you can get now is keywords and some ads, but that is only temporary. , I really don’t know how to continue doing it. I spent a lot of energy, but I can’t find a way out.” This is the entire content of this friend’s comment. In fact, what he said makes sense. If you want to get immediate results from these promotions now, it may be more than 100 times more difficult than in previous years. For example, current forum promotion can no longer be used as a promotion method to directly obtain traffic. Now it is more used to promote products, brands, people, events, etc. It’s not what this friend said that it is difficult to get pinned posts. Judging from our implementation, we have the effect of getting pinned and refined every time. Whether it can be pinned and refined depends on the quality of the post, the selection of the forum and the section.
Let’s talk about the Q&A promotion this friend mentioned. In fact, Q&A promotion is one of the few promotion methods that can directly bring traffic. If you insist on making a few best answers every day, over time, you will be able to bring you a stable number of visits every day. There are also some that specialize in Q&A promotion of hot Internet words, and the traffic they can get every day is considerable. In addition, there are some Q&A promotions that specialize in Q&A search keyword rankings. They cover some keywords at the top of the Q&A search homepage. The effect is also very good. In fact, these are innovations in traditional promotion methods.
This friend also said that friendly links cannot bring considerable traffic. This is true, but this friend ignored a more important role of friendly links than bringing traffic, which is a very important role in SEO effects. role. Moreover, the starting point for changing friendly links is generally not the hope that the link can bring many visits to the website. But it affects the effectiveness of SEO. Of course, exchanging the homepages of some websites with high traffic can bring dozens of IPs every day, but such websites all pay attention to an equal exchange. If the quality of your website is much worse than that of the other party, then such a link The chances of you getting one are also very small. Unless the PR value of your website is much higher than that of the other party, then you may switch to this link. If you are exchanging, use some negotiation skills to complete this link exchange. In fact, this is also an innovation. At least you didn't go through the negotiation step by step. After being rejected by the other party, you gave up the link.
In fact, innovation is everywhere, and you can also continue to innovate through some conventional methods. It does not mean that what new and unique promotion methods you use is called innovation. Weibo promotion, which has become quite popular recently, is a new promotion method, and there are many successful cases. But once it is adopted by the public, it is not a new promotion method. However, Weibo promotion can be broken down into many different execution methods. This requires you to constantly discover and understand. For example, my friend Wen Liang’s “SEO Daily Talk” publishes a classic SEO commentary every day. Gradually, everyone became familiar with it and would insist on reading his latest reviews every day. The longer it goes, the more users it accumulates. The better the promotion effect will be. For example, during the World Cup finals, my friend Mou Changqing launched the GO9GO prize-winning guessing activity on Weibo, and many users participated. According to him, the number of visits to GO9GO has updated the historical visit record. In fact, these promotion techniques are not new, but in the hands of different people, the effects appear very different. (Text/Peng Hongwei)
This article is published at Peng Hongwei’s Internet Promotion Blog http://www.penghongwei.com/post/170.html (please keep it for reprinting)
The author is hanging out in phw's personal space. This article only represents the author's views and has nothing to do with the position of the webmaster.com.