Website conversion rate is different from SEO. SEO is a rule formulated specifically for search engine spiders, while conversion rate is based on two characteristics: First, in-depth understanding of the motivations of website visitors and analysis of their potential needs. Second, the design and production of website pages need to be persuasive and guide visitors to browse and purchase products or services based on their situation. This is qualitatively different from SEO, but SEO can be said to be a method of conversion rate.
What is "website conversion rate"?
To put it bluntly, the website conversion rate is to "explore the motivations of website visitors and the effectiveness of the website and attract visitors to browse and purchase." The ratio of click-through rate to transaction rate. The smaller the ratio, the higher your conversion rate. Of course, you may get The benefits will be more substantial. For example, if 200 people visit your website, and only 10 of them buy your product, then your conversion rate is 200/10. Then if 200 people visit our website, 100 people buy it. For our products, the conversion rate is 200/100. Of course, the conversion rate is not just the success rate of purchasing the product. The increase in business phone calls, customer online consultation volume, registration, and message volume all belong to the conversion rate category, and the most important thing is One measure of is how many customers you want to bring to your website and the closing rate for your products and services.
Wanwei Dao provides several methods to improve conversion rates:
1: Carry out online marketing through Google keyword advertising (Google AdWords) or Baidu bidding. Then using this method you will not worry about improving the conversion rate in a short time. The characteristic of this method is that it will be effective quickly. After the keywords are set, It takes effect immediately and the effect is obvious.
2: Website optimization is SEO optimization. By setting the overall keywords, anchor text, keyword density, tags, etc. of the website, system optimization is performed on the site, as well as off-site link optimization, etc. to achieve the purpose of improving keyword rankings and developing potential customers. And it is an optimization mode that integrates on-site optimization and off-site optimization. It improves website keyword rankings through keyword settings, website layout and off-site link optimization settings. The characteristic of this method is that it takes a long time and will not be effective immediately. However, the advantage of this method is that it will save a lot of cost compared to the previous method.
3: The site's own factors, this is also the most basic prerequisite for improving the conversion rate. The homepage must ensure the access speed of our website. If a website opens faster than 10 seconds. When a visitor enters the website, the website access speed is very slow, which will give the customer a very bad impression, and you may lose more customers as a result. The second point is the image of the website. For a good marketing website, what needs to be done well is that the website pages need to attract visitors, the content needs to stick to customers, attract readers to browse and purchase products, and make the visual effect of the website the best. The third point is that the website must be logical and realistic. I won’t explain this to you.
To sum up, if a website wants to improve its conversion rate, it must continuously accumulate website users, retain old users, and develop new users. Only in this way can it create a higher market. You may have different opinions on some of my explanations. You are welcome to leave a message here to tell me. I can promise you that I am a must-read for every comment. You are welcome to be friends with all SEOers. This article is submitted by the webmaster of www.wanwang.net , my QQ: 1194303882
Thanks to fytpjy for his contribution