It’s been a while since I’ve written an article about website case analysis. Today I accidentally searched for NBA and wanted to know about James joining the Heat. I accidentally searched for NBA on Baidu because I usually watch basketball and other events. I found that Sina’s NBA column ranked very high. Maybe I was an SEO so I was particularly sensitive to rankings, so I went to GG to search for NBA and found the same situation, ranking among the top three.
It is conceivable that for the word NBA, its daily search volume will be around 240,000. For a word with such a large search volume, and the column page can be among the top three of the two major engines, is it also included? Where can we learn? Today, He Tao used his own eyes to briefly analyze Sina's NBA column. Of course, other columns are equally awesome.
Some friends will say that Sina itself has a high weight. Is it necessary to analyze it? Then you are wrong. Analysis is only part of it. What is more important for us SEOER is how to understand other people's SEO strategies and effectively implement them on our own website.
By clicking on the column page, we can take a look at the title description keyWords in its source file.
Title<title>NBA_Sina Athletic Storm_Sina.com</title>
I don’t know if you have found anything in this. The first is a matter of sorting: first the column (theme page), the channel page, and the home page. That is to say, put the most important words at the front. This needs special explanation. For example, I will not explain other small details such as length, keywords, etc. I believe everyone can see it.
Description (description) I will not give examples of them here. Serious friends can count the number of times the word NBA comes out. Some friends may ask whether it will be K if 14 keywords appear. The answer I will give you here is basically not K. Who said it is Sina. Of course, there is something we can learn here, and we must reasonably integrate our keywords and long tail. Of course, our site does not have as high a weight as Sina, so it is recommended not to have so many keywords.
About keywords. We may all have heard about this, but spiders now give almost no weight to keywords. Now that we have it, we should also write it reasonably.
Content strategy. Everyone also often says that content is king. You can click on any Sina article and see that almost all of it is original. Then some friends are wondering where so much content needs to be updated every day, and the quality must be guaranteed. First: A lot of Sina's content comes from newspapers, which means it has cooperation with newspapers, which to a large extent ensures the quality of its website content. Of course, for our personal webmasters, there is really no content update. Buying a few books and copying them will be much better than collecting others' books.
Of course, a website as big as Sina will have its own editors, which will enrich the content of the website to a great extent. Coupled with the number of updates every day, it only shows that Sina's weight is well-earned.
Linking strategy. You can find that NBA appears in two places on the homepage of Sina website. One is the navigation, and the other is the NBA column in the lower right corner of the website. The Sina homepage itself has a high weight, so the weight assigned to the column page for the links on the homepage will not be low. Of course, careful friends will also find that there will be a link to the sports channel on each content page, which is also a manifestation of increasing the weight of the sports channel.
I won’t go into details about the staticization of the website, keywords included in the link address, and reasonable DIV+CSS.
Finally, there is one thing I hope everyone understands. It doesn’t mean that if you adopt the same strategy as Sina, your ranking will be better than Sina. Just like a problem that everyone often encounters, the website with keywords ranked in front of you will have better rankings in all aspects. The data is not as good as my own site, how come his ranking is higher than mine. A very simple truth: "A bad student may get first place in the exam, but a bad student will never be admitted to a prestigious university."
Author He Tao QQ: 314304392 This article was originally created by the webmaster of http://www.nb-seoer.com/ . I hope friends who reprint it can retain the copyright. Thank you.
Thanks to He Tao for his contribution