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1. Keyword selection: To optimize a website, you must first select keywords, which is also positioning. Only when the positioning is clear can we continue to do follow-up work.
2. Long-tail words: As the name suggests, such words are generally longer. For example, "Internet marketing training" is the main keyword, and words such as "Which Internet marketing training is good" and "The best Internet marketing training" are long-tail words. Long-tail words are based on the main keywords and add some descriptive words to achieve more precise search targets. Long-tail words are very important in website optimization. Generally, long-tail words are optimized in the form of content pages or topic pages. If a website optimizes long-tail words, it will bring a lot of traffic to the website. The promotion of long-tail words is generally done through content pages. To promote long-tail words well, you must ensure that the website has a large enough volume.
3. Keyword density: used to measure the ratio of the total number of times keywords appear on a web page to other text, usually expressed as a percentage. Relative to the total number of words on the page, the higher the frequency of keywords, the greater the keyword density. In fact, it is a concept
4. Keyword distribution: It is the distribution of keywords on a page. They generally appear in navigation, articles, friendly links, URLs, and tags.
5. Navigation links the navigation to its subordinate pages. This is very important. Make sure your website navigation is linked in HTML. Try not to use Flash and JS for navigation, because search engines cannot read the links in Flash and JS, and all pages must be widely interconnected.
6. Friendly links: Two websites have links to each other’s websites through anchor text. Generally, friendly links are made with peer websites. Sites with relevant content and higher PR value than your own are better. Never join a link farm (Link Form), otherwise your website will be in danger of being dropped by search engines.
7. Backlinks: First of all, it must be clear that backlinks are not friendly links. Beginners can easily confuse the two. For example, if there is a link in website A that points to website B, then the link in website A is a backlink to website B.
8. Meta tag settings: This involves the main SEO settings description tag' (description tag) and 'keyWord tag' (keyword tag). The former introduces your website in a few short sentences (main keywords should appear) , the latter puts the keywords of your website. The setting of meta tags is the basis of website optimization.
9. ALT tag setting: ALT is a tag in HTML language. Its function is that if an image has the ALT attribute added, when the mouse stays on the image, an introduction to the corresponding ALT tag setting will appear. Important images on the website should be introduced with ALT tags. From an SEO perspective, it is best to have keywords in the introduction.
10. Submit to search engines: Before a new website is indexed by search engines, you should actively submit your website to search engines, but do not submit it repeatedly. Submit it once to each search engine.
11. Anchor (mao) text: This sounds a bit difficult to understand, but it is actually the link text (hyperlink). Just click to jump to other pages or websites. From an SEO perspective, the anchor text (link text) focuses on the text used to link out. This text is very important, just like you introduce to search engines a definition of the page or website you want to jump to by clicking this link. Each friendly link on the website is considered an anchor text.
12. Spider: The most basic program of search engine, it will shuttle through the Internet. Crawls all websites it finds, identifies them with text, and then brings valuable pages back to the search engine server.
13. Website inclusion: After a website is online, search engine spiders will crawl your website. Every time you publish an article or a single page, spiders will come crawling. If the search engine thinks your web page is valuable, it will crawl your web page to its server. In this way, the crawled page is equivalent to being included by the search engine. The number of inclusions of a website can also indicate the weight of the website. Only when a website has a large number of indexes can it have more opportunities to be displayed in search engines.
14. White hat SEO: White hat SEO is to optimize the website’s SEO through fair means that comply with search engine standards. White hat SEO is a systematic, step-by-step, and lasting optimization of the website through your own efforts. If a website has long-term plans, it must be optimized with white hat SEO methods.
15. Black Hat SEO: As the name suggests, black and white are always completely opposite meanings. Black hat SEO is to use various means to optimize the website so that the website can quickly rank well in search engines. The cost is the possibility of being dropped by search engines at any time. Although I don’t agree with the use of black hat SEO methods, you have to admit that black hat SEO is also a technology.
16. Site map: It is a page with link paths to all the main pages of your website. The main thing a site map does is to attract search engine spiders to crawl all the main links of your website.
17. Website log: a compressed package automatically generated every day in the website space, a file ending with .log. Through website logs, we can mainly understand the crawling status of our website by major search engines. You can also learn about the IP used by users to access our website, access time and other data. Many collection systems now simulate the crawling of search engine spiders to collect other people's websites.
That’s pretty much it, not much basic knowledge of SEO. The basic knowledge is easy to understand, and the main thing is practice, which must be done by yourself. Seeing as most theoretical knowledge is only theoretical, SEO is basic knowledge + execution ability. I’m going too far, let’s write these first today.
Author information: Zhang Sijia ( http://www.zhangsijia.com ), welcome to reprint^^ Internet promotion exchange group: 25057448
Thank you Zhang Sijia for your contribution